“I buy because I like you more now”: The role of influencer-follower emotional relationship in followers’ retention and repurchase intentions

No abstract is available for this paper.

• Publication year

  2025

• Venue

  Journal of Marketing Communications

• Publication date

  2025-02-06

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1080/13527266.2025.2461710
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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