The role of relational antecedents in government and foreign public relationships

PurposeThis study aims to identify potential relational antecedents, the initial stage of the three-stage model of OPRs, in the public diplomacy context by focusing on a government organization and foreign public relationships.Design/methodology/approachThis study conducted in-depth interviews with Fulbright scholars and students from various countries to gain insights into the motivations underlying the initiation of relationships with the Bureau of Educational and Cultural Affairs (ECA) within the Fulbright program.FindingsThis study identified common expectations among foreign publics regarding their relationships with ECA within the Fulbright program. Moreover, this study reveals that the foreign publics are primarily motivated by their educational needs, laying the foundation for their emotional and financial requirements. These needs propel foreign publics to build relationships with government organizations. The fulfillment of these antecedents contributes to stronger government organizations and foreign public relationships, underscoring the importance of relational antecedents in theorizing about OPRs.Originality/valueThis study is one of the first empirical investigations to investigate the relational antecedents in the public diplomacy context.

• Publication year

  2025

• Venue

  Corporate Communications. An International Journal

• Publication date

  2025-02-14

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1108/ccij-12-2024-0222
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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