A systematic review on hybrid approach for optimizing website usability using FULE methodology and usability heuristics reflecting user’s behavior and perception

Understanding how culture, society and economy influence our thoughts and viewpoints is crucial for creating cultural interactions. Developing awareness, empathy, flexibility and sensitivity helps individuals navigate perspectives and foster better global connections. To understand how social and emotional features of a software application influence people from different backgrounds we conducted usability tests on a university website of the United States with users based in India. This  paper evaluates the website using the FULE methodology (Functionality, Usability, Look and feel and Evaluation) and usability heuristics to improve website usability. FULE takes a view by considering functionality, usability, aesthetics and ongoing evaluation. Usability heuristics rely on established principles. Usability Heuristics quickly identifies common pitfalls and proposes immediate improvements. Combining both methodologies in the redesign process yields a website addressing immediate issues while providing a deeper, engaging user experience. This blended approach offers a dynamic framework for continual improvement, ensuring websites remain resilient amid evolving user expectations and technological advancements. The study is focused on offering information, for web designers and usability experts connecting concepts and user perception, with real world application. By combining these perspectives a flexible structure is introduced to evaluate and support webpage enhancements proving that websites need to adapt to changing user demands in different locations. The inquiry acts as a roadmap for web developers to balance between user centered design and enhance the efficiency of the website by guaranteeing a user friendly website application for users coming from different backgrounds, culture and geographical locations. The work aims to provide insights for website designers and usability professionals, bridging theory and practical implementation.  

• Publication year

  2025

• Venue

  Multidisciplinary Reviews

• Publication date

  2025-03-07

• Fields of study

  Not labeled

• Identifiers
  DOI 10.31893/multirev.2025188
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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