Quality in science communication with communicative artificial intelligence: A principle-based framework

Daniel Silva Luna,I. Broer,Helena Bilandzic,M. Taddicken,Björn W. Schuller,Martin Bürger

Published 2025 in Public Understanding of Science

ABSTRACT

The rapid advancement of communicative artificial intelligence (ComAI) is profoundly impacting science communication, offering new opportunities for easier and more audience-oriented communication. However, it also poses several challenges for its practice. Based on a narrative review of literature on science communication and ComAI quality, this article develops a framework of quality principles for science communication with ComAI. The framework identifies the quality dimensions of scientific integrity, human-centricity, ethical responsiveness, inclusive impact, and governance. We discuss applications of this framework in technology development, practitioner training, guideline development, and quality evaluation. This work aims to foster critical discussions on the normative standards for ComAI use in this field.

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