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Navigating the Twin Transformation: How Digitalization and Sustainability Shape the Future

J. Hammerschmidt,Janina Burtscher,J. Gast,Sascha Kraus,K. Puumalainen

Published 2025 in Strategic Change

ABSTRACT

Amid growing societal and scholarly interest in the interplay between sustainability transformation (ST) and digital transformation (DT), this study conducts a systematic literature review to advance the understanding of twin transformation (TT). Analyzing 65 peer‐reviewed articles, this review makes three key contributions: (1) It synthesizes the current state of TT research, uncovering critical gaps, including limited sectoral diversity, inconsistent terminology, and the dominance of digitally driven TT perspectives; (2) it proposes a synergy‐based framework illustrating the dynamic interdependencies between DT and ST; (3) proposes an updated definition of TT; and (4) outlines future research directions to deepen the exploration of TT. This study provides a foundational agenda for researchers and practitioners aiming to integrate and optimize the TT of digitalization and sustainability.

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