Pengaruh Celebrity Worship terhadap Subjective Well-Being

Abstract. The phenomenon of celebrity worship among K-pop fans often manifests as high emotional involvement with idols, including behaviors such as fanaticism, fanwars, and cyberbullying. These behaviors may impact psychological well-being or subjective well-being, but previous studies have shown inconsistent result. This study aims to examine the influence of celebrity worship on subjective well-being among K-pop fans in Indonesia, considering the large fanbase and its potential psychological effect. The research employed a quantitative approach with a causal design and a cross-sectional survei method. The study involved 384 active K-pop fans aged 18-40, selected using convenience sampling. Data werw collected using questionnaires, utilizing the Celebrity Attitude Scale (CAS), Satisfaction With Life Scale (SWLS) and Positive Affect Negative Affect Schedule (PANAS). Data were analyzed using simple linear regression. The result showed no significant influence of celebrity worship on subjective well-being (R2 = 0.003; p > 0.05). Most respondent were at a low level of celebrity worship. These findings suggest that light involvement in celebrity worship is not sufficient to significantly affect psychological well-being. Future research is recommended to use a sampling technique that is more aligned with the research objectives. Abstrak. Fenomena celebrity worship di kalangan penggemar k-pop masih sering ditemukan dalam bentuk keterlibatan emosional yang tinggi terhadap idola, seperti perilaku fanatik, fanwar, sampai cyberbullying. Perilaku ini dapat berdampak pada kesejahteraan psikologis atau subjective well-being, namun berbagai hasil penelitian sebelumnya menunjukkan temuan yang tidak konsisten. Penelitian ini bertujuan untuk menguji pengaruh celebrity worship terhadap subjective well-being pada penggemar k-pop di Indonesia, mengingat tingginya jumlah penggemar dan potensi dampak psikologis yang ditimbulkan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal dan metode survey cross-sectional. Objek penelitian ini adalah penggemar aktif k-pop berusia 18-40 tahun, dengan jumlah sampel sebanyak 384 orang yang dipilih menggunakan teknik convenience sampling. Data dikumpulkan melalui kuesioner menggunakan instrumen Celebrity Attitude Scale (CAS), Satisfaction With Life Scale (SWLS), dan Positive Affect Negative Affect Schedule (PANAS). Pengolahan data dilakukan melalui analisis statistik regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa tidak terdapat pengaruh signifikan antara celebrity worship terhadap subjektif well-being (R2 = 0.003; p > 0.05). Mayoritas responden berada pada tingkat celebrity worship yang rendah. Kesimpulan menunjukkan bahwa keterlibatan yang ringan belum cukup mempengaruhi kesejahteraan psikologis. Penelitian selanjutnya disarankan untuk menggunakan teknik sampling yang lebih sesuai dengan tujuan penelitian.

• Publication year

  2025

• Venue

  Bandung Conference Series: Psychology Science

• Publication date

  2025-07-28

• Fields of study

  Not labeled

• Identifiers
  DOI 10.29313/bcsps.v5i2.18884
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• No references are available for this paper.

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