Greening Performance Through Innovation: The Mediating Role of Innovation Orientation in Supply Chain Management

This research aims to offer evidence-based assumptions to enhance sustainable practices and innovation orientation, thereby improving organizational performance. The research further offers comprehensive understanding and valuable comparative analysis concerning green supply chain management within the specific context of IT industry. Quantitative approach is applied to address a specific industry issue; whereby, data is collected through an online survey, distributed to 230 middle and upper-level supply chain managers from 167 Information Technology organizations. By using stratified random sampling technique, realist philosophy and objectivism, this research emphasizes on hypothesis testing, with statistical methodologies to achieve practical relevance. Besides, structured questionnaire is designed and collected from literature review insights which helped measure responses on a 5-point Likert scale. The three variables; green supply chain management, organizational performance and innovation orientation are moderately present in IT industry. Assessment of the research structural model specifies significance to all the tested hypotheses. The research discovered that green supply chain management helps organizations gain a competitive advantage by lowering costs, increasing national and international business opportunities, improving operational efficiency, improving product quality, and increasing employee productivity.

• Publication year

  2025

• Venue

  International Journal of Technology Innovation and Management (IJTIM)

• Publication date

  2025-11-10

• Fields of study

  Not labeled

• Identifiers
  DOI 10.54489/ijtim.v5i1.533
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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