The peril of perfection: how consumer power diminishes brand attitudes toward flawless virtual influencers

No abstract is available for this paper.

• Publication year

  2025

• Venue

  International Journal of Advertising

• Publication date

  2025-11-10

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1080/02650487.2025.2576961
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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