Discounted Sales of Expiring Perishables: Challenges for Demand Forecasting in Grocery Retail Practice

David Winkelmann,Theresa Elbracht,Jonas Brenker,Arnold Gerzen

Published 2026 in Unknown venue

ABSTRACT

Grocery retailers frequently apply price discounts to stimulate demand for expiring perishables. However, integrating these discounted sales into future demand forecasts presents a significant challenge. This study investigates the effectiveness of incorporating a fixed share of these sales as \textit{regular} demand into the forecast, as commonly applied in practice. We employ a two-step regression approach on data from a major European grocery retailer, covering over 1,700 products across 676 stores. We reveal that forecasts underestimate actual demand for most SKUs when discounted sales occur. This residual uplift effect is significantly influenced by the number of sales at reduced prices. Our findings underscore the necessity for more precise approaches to integrate discounted sales into demand forecasts, thereby preventing excess inventory and the associated economic and environmental impacts of spoilage in the grocery sector.

PUBLICATION RECORD

  • Publication year

    2026

  • Venue

    Unknown venue

  • Publication date

    2026-02-04

  • Fields of study

    Business, Economics

  • Identifiers
  • External record

    Open on Semantic Scholar

  • Source metadata

    Semantic Scholar

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