Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice

No abstract is available for this paper.

• Publication year

  2007

• Venue

  Journal of Consumer Research

• Publication date

  2007-06-01

• Fields of study

  Psychology

• Identifiers
  DOI 10.1086/513051
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Skilled or unskilled, but still unaware of it: how perceptions of difficulty drive miscalibration in relative comparisons.

  2006cited by this paper
• Subjective Knowledge, Search Locations, and Consumer Choice

  2004cited by this paper
• Unskilled, unaware, or both? The better-than-average heuristic and statistical regression predict errors in estimates of own performance.

  2002cited by this paper
• We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk

  2002cited by this paper
• Knowledge Calibration: What Consumers Know and What They Think They Know

  2000cited by this paper
• Lake Wobegon be gone! The "below-average effect" and the egocentric nature of comparative ability judgments.

  1999cited by this paper
• The Role of Inference in Context Effects: Inferring What You Want from What Is Available

  1997influential reference
• Antecedents of Positivity Effects in Social Versus Nonsocial Judgments

  1997cited by this paper
• A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities

  1995cited by this paper
• Get Closer to Your Customers by Understanding How They Make Choices

  1993cited by this paper
• Ease of retrieval as information: Another look at the availability heuristic.

  1991cited by this paper
• Positive illusions: Creative self-deception and the healthy mind.

  1989cited by this paper
• Illusion and well-being: a social psychological perspective on mental health.

  1988cited by this paper
• Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

  1987cited by this paper

• Understanding consumer personal traits in smart hotel choice: A diffusion of innovation approach

  2025cites this paper
• Distinguishing Underlying, Inferred, and Expressed Preferences, Attitudes, and Beliefs: An Absence of (Mental) Flatness?

  2025cites this paper
• Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products

  2023cites this paper
• Managing Consumers and Employees through Digital Services

  2022cites this paper
• Psychological Predictors of Intention to Use Fitness Apps: The Role of Subjective Knowledge and Innovativeness

  2022cites this paper
• Now presenting the undistinguished achievement award: how relative standing creates exceptional outcomes from recognizing unexceptional sales associates

  2022cites this paper
• How much is a picture worth? Online review picture background and its impact on purchase intention

  2022cites this paper
• Analysis of Schemas Using an Experiment

  2021cites this paper
• Analysis Using Forced-Choice Self-Report Survey Data (National Study of Youth and Religion Waves 1 and 4)

  2021cites this paper
• Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

  2021cites this paper
• Customer learning trajectories when using a product for the first time

  2020influential citation
• Les trajectoires d’apprentissage des clients lors de la première utilisation d’un produit

  2020influential citation
• Not Whodunit but Whydunit: Audiences Do Good Because of the Reasons Behind Story Characters’ Actions

  2020cites this paper
• Target, distance, and valence: Unpacking the effects of normative feedback

  2020cites this paper
• Comparing the measures of consumer knowledge calibration

  2020cites this paper
• Promoting upskilling: How a situational growth mindset increases consumers’ adoption of really new products

  2019cites this paper
• The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior

  2018cites this paper
• L’effet de « révélation asymétrique » : Influence de l’augmentation du nombre de photos sur l’imagerie mentale et les réponses comportementales selon le niveau de gamme

  2018cites this paper
• ‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market

  2018cites this paper
• Essays on choice under uncertainty and framing effects in marketing

  2018cites this paper
• Development of a Metric for Assessing Full-Stack Developers' Expertise

  2018cites this paper
• Besonderheiten in der Wirkung vergleichender Werbung zwischen zwei Marken eines Unternehmens

  2018cites this paper
• How Language Shapes Word of Mouth's Impact

  2017cites this paper
• Does Being an Expert Make You More Negative? An Investigation of Subjective Expertise and Electronic Word-of-Mouth Communication

  2017cites this paper
• How Incidental Confidence Influences Self-Interested Behaviors: A Double-Edged Sword

  2017cites this paper
• The impact of identity breadth on consumer preference for advanced products

  2017influential citation
• Experience Points: Learning, Product Literacy and Game Design

  2016cites this paper
• Effects of Temporal Self-Comparisons on the Pursuit of Improvement

  2016cites this paper
• The Effect of Overconfidence and Underconfidence on Consumer Value

  2015influential citation
• Reduce temptation or resist it? Experienced temptation mediates the relationship between implicit evaluations of unhealthy snack foods and subsequent intake

  2015cites this paper
• Explorations of Perceived Product Efficacy

  2015cites this paper
• Airline passengers’ continuance intention towards online check-in services: The role of personal innovativeness and subjective knowledge

  2015cites this paper
• ASSOCIATION FOR CONSUMER RESEARCH

  2015cites this paper
• Marketing actions that influence estimates of others also shape identity

  2015cites this paper
• How Incidental Confidence Influences Self-Interested Behaviors? A Double-Edged Sword

  2015cites this paper
• Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

  2015cites this paper
• Corporate social and environmental responsibility in services: Will consumers pay for it?

  2015cites this paper
• Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products

  2014cites this paper
• Practicing Sustainability:The Role of Consumer Competence

  2014cites this paper
• Pricing decisions of skill-based products: The role of used-product markets

  2014cites this paper
• Avoiding the Buyer's Fallacy: Consumer Perceptions of Products Before Purchase.

  2013cites this paper
• The impact of complexity and perceived difficulty on consumer revisit intentions

  2013cites this paper
• Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy

  2013cites this paper
• Compensatory Knowledge Signaling in Consumer Word-of-Mouth

  2013cites this paper
• Purchase decision criteria when choosing a bag in Indonesia

  2013cites this paper
• The Effects of Consumers’ Subjective Knowledge on Evaluative Extremity and Product Differentiation

  2013cites this paper
• Conditional Projection: How Own Evaluations Influence Beliefs about Others Whose Choices Are Known

  2013cites this paper
• The effects of a lack of social recognition on online communication behavior

  2013cites this paper
• Pricing decisions of skill-based products: The role of used-product markets

  2013cites this paper
• Effects of apps on consumer behavior of smartphones and telecommunication providers:feature fatigue vs. mass customization

  2012cites this paper
• Two Sides of Self-Enhancement in Consumer Word-of-Mouth.

  2012cites this paper
• Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer

  2012cites this paper
• Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing

  2011cites this paper
• Underpredicting Learning after Initial Experience with a Product

  2011cites this paper
• The Aha! Experience: Insight and Discontinuous Learning in Product Usage

  2011cites this paper
• Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency

  2011cites this paper
• Do the Clothes Make the Man? How Gaps Between Current and Ideal Self Goals Shape

  2011influential citation
• The Social Utility of Feature Creep

  2011cites this paper
• Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction

  2010cites this paper
• Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?

  2010cites this paper
• UNDERSTANDING THE BEHAVIORS OF STEALTH APPLICANTS IN THE COLLEGE SEARCH PROCESS

  2010influential citation
• What's Not to Like? Preference Asymmetry in the False Consensus Effect

  2008cites this paper
• Health Remedies : From Perceptions to Preference to a Healthy Lifestyle

  2007cites this paper
• The traveling quilter: An exploration of the influences on travel behavior

  2007cites this paper
• Skilled or unskilled, but still unaware of it: how perceptions of difficulty drive miscalibration in relative comparisons.

  2006cites this paper