Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity

No abstract is available for this paper.

• Publication year

  2017

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  Unknown publication date

• Fields of study

  Computer Science, Business, Psychology

• Identifiers
  DOI 10.1287/mksc.2016.1002
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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