When Less is More: Data and Power in Advertising Experiments

No abstract is available for this paper.

• Publication year

  2015

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2015-12-29

• Fields of study

  Business, Economics, Computer Science

• Identifiers
  DOI 10.2139/ssrn.2683621
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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