Extending the TAM for Green IT: A normative perspective

Abstract Green IT, a future-oriented and pro-environmental information technology, is an emerging trend in IT. In Green IT acceptance, the norms of environmental responsibility are considered to be important factors along with economic factors such as perceived usefulness of the Technology Acceptance Model (TAM). This study proposes a technology acceptance model for Green IT by adding normative variables (descriptive, injunctive, and personal norms) to Davis's TAM and empirically analyzes the model. Our results indicate that personal norms, descriptive norms (a type of social norms), and environmental beliefs as well as perceived usefulness can directly affect an individual's intention to use Green IT. In addition, government regulations and environmental beliefs have significant effects on normative variables. These findings imply that pro-environmentalism of Green IT is an important boundary condition for the validity of the TAM.

• Publication year

  2018

• Venue

  Computers in Human Behavior

• Publication date

  2018-06-01

• Fields of study

  Computer Science, Environmental Science, Psychology

• Identifiers
  DOI 10.1016/j.chb.2018.01.032
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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