A study of global and local visibility as web indicators of research production

Theconceptofwebpagevisibilityisusuallylinkedtosearchengineoptimization,anditisbasedonglobal in-link metric, that is, the number of received links from other websites, but without considering the sourcesoftheselinks.Thepurposeofthisarticleistodemonstratethatthisglobalideaofvisibilityisonly weakly correlated with web metrics measured over a network of related institutions or organizations (local visibility) and research production. As a case study, global and local visibility measurements have been obtained for a set of Spanish Universities, and they have been correlated with results provided by internationalrankingsliketheWebometricsRankingofWorld’sUniversitiesandtheAcademicRankingof World Universities by Shanghai Jiao Tung University. Obtained results suggest that the development of web indicators to be included as part of Universities evaluation programs should consider a local idea of visibility, considering a certain geographical context or similar related institutions.

• Publication year

  2013

• Venue

  Research Evaluation

• Publication date

  2013-09-01

• Fields of study

  Computer Science, Education

• Identifiers
  DOI 10.1093/RESEVAL/RVT003
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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