Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

No abstract is available for this paper.

• Publication year

  2015

• Venue

  Journal of Marketing Communications

• Publication date

  2015-11-02

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1080/13527266.2013.828768
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

  2012cited by this paper
• The Flipside of the Sponsorship Coin

  2012influential reference
• They saw a game: a case study.

  2011cited by this paper
• Promising Attributes and Experiences

  2010cited by this paper
• Rival Salience and Sport Team Identification

  2010cited by this paper
• The Psychology of Rivalry: A Relationally Dependent Analysis of Competition

  2010influential reference
• God & football : faith and fanaticism in the SEC

  2010cited by this paper
• Improving incongruent sponsorships through articulation of the sponsorship and audience participation

  2009cited by this paper
• Sport sponsorship, team support and purchase intentions

  2008cited by this paper
• Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence

  2007cited by this paper
• To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences

  2006cited by this paper
• To hate like this is to be happy forever: A thoroughly obsessive, intermittently uplifting, and occasionally unbiased account of the Duke-North Carolina basketball rivalry.

  2006cited by this paper
• Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences

  2006influential reference
• The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes

  2005cited by this paper
• SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

  2005cited by this paper
• THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories

  2004cited by this paper
• Seven Psychological Mechanisms Through Which Sponsorship Can Influence Consumers

  2004cited by this paper
• Football U.: Spectator Sports in the Life of the American University

  2003cited by this paper
• A model of fan identification: antecedents and sponsorship outcomes

  2003influential reference
• Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

  2001cited by this paper
• Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship

  2001cited by this paper
• The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products

  2000influential reference
• Sports sponsorship, spectator recall and false consensus

  1999influential reference
• Building Brand Image Through Event Sponsorship: The Role of Image Transfer

  1999cited by this paper
• Factors leading to group identification: A field study of winners and losers

  1998cited by this paper
• Attributions of Highly Identified Sports Spectators

  1994cited by this paper
• Spectators’ Evaluations Of Rival And Fellow Fans

  1994cited by this paper
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

  1993cited by this paper
• Sports fans: Measuring degree of identification with their team.

  1993influential reference
• Book Review: Social identifications: A social psychology of intergroup relations and group processes

  1991cited by this paper
• Social Identifications: A Social Psychology of Intergroup Relations and Group Processes

  1991cited by this paper
• Multiple Regression: Testing and Interpreting Interactions

  1991cited by this paper
• Explaining the 'Steroid Scandal': how Toronto students interpreted the Ben Johnson case.

  1990cited by this paper
• Social identity theory and the organization

  1989cited by this paper
• The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.

  1986cited by this paper
• The Effects of Group Diffusion of Cognitive Effort on Attitudes: An Information-Processing View.

  1980cited by this paper
• An integrative theory of intergroup conflict.

  1979cited by this paper
• The psychology of interpersonal relations

  1958cited by this paper

• Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League: a social identity perspective

  2024cites this paper
• What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports

  2024cites this paper
• On the positive impact of fan communities on brands sponsoring rival teams

  2024cites this paper
• “False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements

  2024influential citation
• From love to betrayal? When your team’s sponsor decides to also sponsor your rival

  2024cites this paper
• INTENTION TO BLOOD DONATION: AN EFFECT OF SOCIAL MEDIA

  2023cites this paper
• Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

  2023cites this paper
• The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention

  2023cites this paper
• Effective influencer marketing: A social identity perspective

  2022cites this paper
• The influence of storytelling on the consumer–brand relationship experience

  2022cites this paper
• Theory of social identity and prediction of social behavior: Basic approaches

  2022cites this paper
• Fan Sponsor Acceptance: So, You Want to Join Our Sports in-Group?

  2022cites this paper
• Championship and Sponsor Analysis in Intercollegiate Athletics: A Case Study Examining the Effects of Identification, Expectations, and Game Outcomes on Event Sponsorship Evaluations

  2022cites this paper
• The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective

  2022cites this paper
• The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites: Application to Tourism Services

  2022cites this paper
• The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity

  2021cites this paper
• Clever or foolish? Playing with the rivalry in leveraging sports sponsorships of SMEs

  2021cites this paper
• Are you with us or against us? The role of threat and anger in sport sponsorship

  2021cites this paper
• Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating role of Brand Charisma

  2021cites this paper
• Framing Effects of Messages and Images on the Willingness to Pay for Pro-Poor Tourism Products

  2021cites this paper
• Introduction of a Hierarchy of Out-Group Derogation

  2021cites this paper
• The positive and negative impacts of social and personal self-categorizations on sport fans' experience

  2021cites this paper
• A Cognitive Approach to the Argument Strength × Message Involvement Paradigm in Green Advertising Persuasion

  2021cites this paper
• Does Fandom Influence Marketing Executives’ Valuations of Sports Sponsorships? Insight from the French Soccer League

  2021cites this paper
• The anatomy of a rivalry: the role of resentment in the development of brand attitudes

  2021cites this paper
• Sports teams heritage: Measurement and application in sponsorship

  2020cites this paper
• The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

  2020cites this paper
• Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship

  2020cites this paper
• How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis

  2020cites this paper
• The effect of quality and leverage on the image transfer model: the moderating role of involvement

  2020cites this paper
• Consumer Reactions to Rival Failure: Examining Glory Out of Reflected Failure

  2020cites this paper
• What is Rivalry and Where We Go From Here

  2020cites this paper
• An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

  2020cites this paper
• The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship

  2020influential citation
• Rival team effects in cause-related sports marketing

  2019cites this paper
• Attitudes Toward Rival Teams' Naming-Rights Sponsors

  2019cites this paper
• Who Is Your GOAT?

  2019cites this paper
• Does rivalry matter? An analysis of sport consumer interest on social media

  2019cites this paper
• Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

  2019cites this paper
• The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand

  2019cites this paper
• Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group

  2019cites this paper
• Fan Reaction to Sponsoring Rival Sports Teams: The Case of West Michigan College Football Fans

  2019cites this paper
• The Role of Culture in Sports Sponsorship: an Update

  2019cites this paper
• Regional Variation in Rivalry: Canadians Really are Friendlier

  2019cites this paper
• Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams

  2019cites this paper
• Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

  2019cites this paper
• The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach

  2018cites this paper
• Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry?

  2018cites this paper
• An Examination of Employees’ Response to Sponsorship: The Role of Team Identification

  2018cites this paper
• There goes my hero again: sport scandal frequency and social identity driven response*

  2018cites this paper
• Fan engagement, meaning and life satisfaction among South African football fans: the role of social interactive motive

  2018cites this paper
• The role of fan benefits in shaping responses to sponsorship activation

  2018cites this paper
• Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring

  2018cites this paper
• Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities

  2018cites this paper
• I Love to See Them Lose: Investigating Fan Perceptions and Behaviors Toward Rival Teams

  2018cites this paper
• Risiken und negative Folgewirkungen des Sportsponsorings

  2018cites this paper
• Understanding the Marketing Implications of Sport Rivalry: What we know and Where we are Headed

  2017cites this paper
• Comparing Rivalry Effects across Professional Sports: National Football League Fans Exhibit Most Animosity

  2017cites this paper
• What Makes for the Best Rivalries in Individual Sports and how Can Marketers Capitalize on Them?

  2017cites this paper
• The brand persona:operationalizing a synthesis of brand equity and social capital

  2017cites this paper
• What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports

  2017cites this paper
• Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring

  2017cites this paper
• The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport

  2017cites this paper
• Awareness of Sport Sponsorship in New Zealand: A Multi-context Approach

  2016cites this paper
• Understanding fans’ responses to the sponsor of a rival team

  2016influential citation
• It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image

  2016cites this paper
• A longitudinal study of social identity effects in team-sport sponsorship: The good and the not-bad

  2016cites this paper