Explaining Bundle-Framing Effects with Signaling Theory

Many sellers bundle add-ons (e.g., in-flight entertainment, hotel amenities) with core services (e.g., transportation, lodging). One surprising empirical finding is that consumers often believe bun...

• Publication year

  2018

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2018-07-18

• Fields of study

  Business, Economics, Computer Science

• Identifiers
  DOI 10.1287/mksc.2018.1097
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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