Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions

No abstract is available for this paper.

• Publication year

  2018

• Venue

  Journal of Consumer Research

• Publication date

  2018-12-01

• Fields of study

  Business, Economics, Psychology

• Identifiers
  DOI 10.1093/JCR/UCY023
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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