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Environmental Performance and firm strategies in the Dutch automotive sector

A. Vooren,F. Alkemade,M. Hekkert

Published 2013 in Transportation Research Part A-policy and Practice

ABSTRACT

Abstract This paper explores how automotive firms positioned their portfolio since the introduction of energy labels for cars. Using data on product characteristics of automobiles offered on the Dutch market over the period 2001–2010, we analyse how car manufacturers’ product portfolios have changed. Portfolio changes by the top 15 car manufacturers in the Netherlands are analysed. Though the analysis shows that manufacturers move in a similar direction towards a portfolio with cleaner vehicles, the different manufacturers have chosen very different portfolio management strategies. In particular the manufacturers that followed a portfolio strategy of relatively large propulsion efficiency improvements without large weight changes increased their sales numbers compared to other car manufacturers. Manufacturers lagging behind with CO2 emission reduction performed weak in terms of sales.

PUBLICATION RECORD

  • Publication year

    2013

  • Venue

    Transportation Research Part A-policy and Practice

  • Publication date

    2013-08-01

  • Fields of study

    Business, Environmental Science

  • Identifiers
    DOI 10.1016/J.TRA.2013.07.005
  • External record

    Open on Semantic Scholar

  • Source metadata

    Semantic Scholar

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