The Path to Click: Are You on It?

An eye-tracking study that examines consumers’ dynamic visual inspection on search engines.

• Publication year

  2020

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2020-10-30

• Fields of study

  Computer Science, Psychology

• Identifiers
  DOI 10.1287/MKSC.2020.1253
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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