Media Selection and Fuzzy Linear Programming

No abstract is available for this paper.

• Publication year

  1978

• Venue

  Journal of the Operational Research Society

• Publication date

  1978-11-01

• Fields of study

  Mathematics, Business, Computer Science

• Identifiers
  DOI 10.1057/JORS.1978.239
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Fuzzy programming and linear programming with several objective functions

  1978cited by this paper
• DESCRIPTION AND OPTIMIZATION OF FUZZY SYSTEMS

  1975cited by this paper
• A Goal Programming Model for Media Planning

  1968cited by this paper
• A Practical Procedure for Media Selection

  1967cited by this paper
• Media Selection by Linear Programming

  1965cited by this paper

• Multi Product Media Advertising Planning Considering Life Cycle Stage, BCG Matrix Class, Competitors’ Reaction and Budget Constraint using Approximate Dynamic Programming Algorithm

  2022influential citation
• Fuzzy linear programming problems: models and solutions

  2019cites this paper
• Multi-period media planning for multi-products incorporating segment specific and mass media

  2018cites this paper
• A hybrid advertising media selection model using AHP and fuzzy-based GA decision making

  2018cites this paper
• Multi-period media planning for multi-products incorporating segment specific and mass media

  2018cites this paper
• Multi-product dynamic advertisement planning in a segmented market

  2017cites this paper
• Developing a fuzzy enhanced Russell measure for media selection

  2015cites this paper
• Developing a new neutral DEA model for media selection in the existence of imprecise data

  2013cites this paper
• Fuzzy Multiobjective Optimization

  2013cites this paper
• Duality in fuzzy linear programming: a survey

  2013cites this paper
• Improved Tabu Search Recursive fuzzy method for Crude Oil Industry

  2012cites this paper
• Media selection in the presence of flexible factors and imprecise data

  2011cites this paper
• Media selection in the presence of flexible factors and imprecise data

  2011cites this paper
• Fuzzy Multi-objective Build-or-Buy Approach for Component Selection of Fault Tolerant Modular Software System under Consensus Recovery Block Scheme

  2011cites this paper
• An Approximation Approach for Representing S-Shaped Membership Functions

  2010cites this paper
• Fuzziness, Rationality, Optimality and Equilibrium in Decision and Economic Theories

  2010cites this paper
• FROM CRISP OPTIMIZATION TO FUZZY APPROACH AND MACHINE LEARNING - OPERATIONS RESEARCH EVOLUTION

  2010cites this paper
• Fuzzy extensions to Integer Programming models of cell-formation problems in machine scheduling

  2009cites this paper
• Strategic Educational Planning Based on Fuzzy Cognitive Mapping and Goal Programming Technique – to Develop a Tool

  2009cites this paper
• Google Scholar as a Means for Quantitative Evaluation of German Research Output in Business Administration - Some Preliminary Results

  2009cites this paper
• A review and classification of fuzzy mathematical programs

  2008cites this paper
• Fuzzy Mathematical Programming: Theory, Applications and Extension

  2007cites this paper
• Robust techniques and applications in fuzzy clustering

  2005cites this paper
• A goal programming procedure for solving problems with multiple fuzzy goals using dynamic programming

  2003cites this paper
• A fuzzy multi-attribute decision making approach for the identification of the key sectors of an economy : the case of Indonesia

  2003cites this paper
• A weight space-based approach to fuzzy multiple-objective linear programming

  2003cites this paper
• Fuzzy Multiobjective and Multilevel Optimization

  2003cites this paper
• Book Review: "Fuzzy sets and operations research for decision support: Key selected papers by Hans-Jürgen Zimmermann" by Da Ruan and Chongfu Huang (Eds.)

  2003cites this paper
• Fuzzy linear programming based on statistical confidence interval and interval-valued fuzzy set

  2001cites this paper
• Fuzzy set in product planning decision

  2000cites this paper
• Fuzzy multiobjective 0-1 programming through revised genetic algorithms

  1998cites this paper
• Transportation investment project selection using fuzzy multiobjective programming

  1998cites this paper
• Periodic scheduling of a transporting robot under incomplete input data: A fuzzy approach

  1998cites this paper
• Modeling and analysis of a manufacturing cell formation problem with fuzzy mixed-integer programming

  1997cites this paper
• River assimilative capacity analysis via fuzzy linear programming

  1996cites this paper
• Fuzzy bicriteria multi-index transportation problems for coal allocation planning of Taipower

  1996cites this paper
• Nested Intervals and Sets: Concepts, Relations to Fuzzy Sets, and Applications

  1996cites this paper
• Interactive Fuzzy Programming for Multiobjective 0–1 Programming Problems Through Genetic Algorithms with Double Strings

  1996cites this paper
• On the formulation of optimization under elastic constraints (with control in mind)

  1996cites this paper
• Manufacturing cell formation in a fuzzy environment

  1995cites this paper
• Promotion Decision Models

  1995cites this paper
• A linear and discrete programming framework for representing qualitative knowledge

  1994cites this paper
• Fuzzy linear programming approach to manufacturing cell formation

  1994cites this paper
• On the application of fuzzy sets theory to the optimal flood control problem arising in water resources systems

  1992cites this paper
• Methods and Applications of Fuzzy Mathematical Programming

  1992cites this paper
• Interactive fuzzy linear programming

  1992cites this paper
• Überblick über anwendungsbezogene Veröffentlichungen

  1992cites this paper
• Interactive fuzzy programming with preference criteria in multiobjective preference criteria in multiobjective decision-making

  1991cites this paper
• A Survey of Fuzzy Optimization and Mathematical Programming

  1991cites this paper
• Advertising Media Planning in Spain: Models and Current Usages

  1990cites this paper
• Fuzzy optimization: an appraisal

  1989cites this paper
• Linear, Integer, Separable and Fuzzy Programming Problems: A Unified Approach towards Reformulation

  1988cites this paper
• Dualidad en la programacion lineal en subconjuntos difusos

  1988cites this paper
• Media selection via multiple objective integer programming

  1987cites this paper
• Fuzzy Optimization and Mathematical Programming: A Brief Introduction and Survey

  1987cites this paper
• Fuzzy Set Theory - and Its Applications

  1985cites this paper
• On fuzzy linear programming

  1985cites this paper
• The Application of Geometric Programming to Marketing Problems

  1985cites this paper
• Handling Conflicts in Fuzzy Multiple-Criteria Optimization

  1984cites this paper
• Using fuzzy sets in operational research

  1983cites this paper
• Fuzzy mathematical programming

  1983cites this paper
• Grenzen von Planungssystemen — Quantitative und Qualitative Aspekte

  1982cites this paper
• ON THE (RE)DISCOVERY OF FUZZY GOAL PROGRAMMING

  1982cites this paper
• Tackling an MCDM-problem with the help of some results from fuzzy set theory

  1982cites this paper
• The current interest in fuzzy optimization

  1981cites this paper
• Maximin Programming, Fuzzy Linear Programming and Multi-Criteria Decision Making

  1980cites this paper
• Eine mehrstufige, interaktive Lösungsprozedur für Media-Selektionsprobleme

  1979cites this paper