Estimating campaign benefits and modeling lift

No abstract is available for this paper.

• Publication year

  1999

• Venue

  Knowledge Discovery and Data Mining

• Publication date

  1999-08-01

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1145/312129.312225
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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