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Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising
M. Malheiros,C. Jennett,S. Patel,Sacha Brostoff,M. Sasse
Published 2012 in International Conference on Human Factors in Computing Systems
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- Publication year
2012
- Venue
International Conference on Human Factors in Computing Systems
- Publication date
2012-05-05
- Fields of study
Business, Computer Science
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Semantic Scholar
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