A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior

Deborah J. Webb,James H. Murphy,Cheryl Brown

Published 2017 in Theoretical Economics Letters

ABSTRACT

We model environmentally conscious consumption behavior (ECCB) with three psychometric values constructs: Schwartz’s Self-Transcendence Values, Kahle’s List of Values, and Richins and Dawson’s Materialism. Comparison of competing models and non-nested specification tests lead to a statistically significant model of ECCB which reasonably fits our author-designed and collected survey data. In addition, benevolence and universalism (elements of Schwartz’s construct), and acquisition centrality (an element of Materialism) exhibit statistical significance and conform to expectations.

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