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An integrative, experience-based theory of attentional control.

Matthew H. Wilder,M. Mozer,C. Wickens

Published 2011 in Journal of Vision

ABSTRACT

Although diverse, theories of visual attention generally share the notion that attention is controlled by some combination of three distinct strategies: (1) exogenous cuing from locally contrasting primitive visual features, such as abrupt onsets or color singletons (e.g., L. Itti, C. Koch, & E. Neiber, 1998), (2) endogenous gain modulation of exogenous activations, used to guide attention to task-relevant features (e.g., V. Navalpakkam & L. Itti, 2007; J. Wolfe, 1994, 2007), and (3) endogenous prediction of likely locations of interest, based on task and scene gist (e.g., A. Torralba, A. Oliva, M. Castelhano, & J. Henderson, 2006). However, little work has been done to synthesize these disparate theories. In this work, we propose a unifying conceptualization in which attention is controlled along two dimensions: the degree of task focus and the contextual scale of operation. Previously proposed strategies-and their combinations-can be viewed as instances of this one mechanism. Thus, this theory serves not as a replacement for existing models but as a means of bringing them into a coherent framework. We present an implementation of this theory and demonstrate its applicability to a wide range of attentional phenomena. The model accounts for key results in visual search with synthetic images and makes reasonable predictions for human eye movements in search tasks involving real-world images. In addition, the theory offers an unusual perspective on attention that places a fundamental emphasis on the role of experience and task-related knowledge.

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