The influence of product integration on online advertising effectiveness

No abstract is available for this paper.

• Publication year

  2011

• Venue

  Electronic Commerce Research and Applications

• Publication date

  2011-05-01

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1016/J.ELERAP.2010.09.003
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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