{"corpus_id":158745890,"paper_sha":"9338176961f199bd5df057bde445f778445ee401","doi":"10.1177/106169341702600202","arxiv_id":null,"pmid":null,"pmcid":null,"mag_id":2764308538,"dblp_id":null,"acl_id":null,"title":"Enhanced Brand Credibility of American Athletes with International Teammates","year":2017,"publication_date":"2017-06-01","venue":"Sport Marketing Quarterly","journal":{"name":"Sport Marketing Quarterly","pages":"63 - 74","volume":"26"},"journal_issn":null,"journal_title":null,"publication_types":["JournalArticle"],"pubmed_pub_types":null,"s2_fields_of_study":["Business","Psychology"],"reference_count":61,"citation_count":5,"influential_citation_count":0,"is_open_access":false,"arxiv_categories":null,"arxiv_license":null,"arxiv_journal_ref":null,"mesh_headings":null,"chemicals":null,"comments_corrections":null,"source_flags":1,"s2_open_access_pdf_url":null,"s2_open_access_landing_url":null,"s2_open_access_license":null,"s2_open_access_status":null,"pmc_open_access_pdf_url":null,"pmc_open_access_landing_url":null,"pmc_open_access_license":null,"pmc_open_access_status":null,"unpaywall_open_access_pdf_url":null,"unpaywall_open_access_landing_url":null,"unpaywall_open_access_license":null,"unpaywall_open_access_status":null,"abstract":"This study explored how the market value of American athletes may be influenced by the presence of international teammates. Specifically, the study examined: (a) Chinese consumers’ feelings of attachment to American National Basketball Association (NBA) players who have a distinguished Chinese teammate; (b) the relationship between Chinese consumers’ attachment level to the American teammates and their credibility as product endorsers; and (c) whether Chinese consumers’ evaluation of athlete endorsement differs for sports products and non-sports products. Respondents felt more attached to an American NBA player with a distinguished Chinese teammate compared to one with a distinguished American teammate. Moreover, canonical analysis revealed that there was a significant relationship between attachment level and credibility level. An American NBA player having a distinguished Chinese teammate was perceived to be more credible as a product endorser than an American NBA player who does not have one. Additionally, when the American NBA player endorsed a sports product, respondents considered the endorsement to be more credible and showed a greater purchase intention.","claims":[{"public_id":"cl_e32fa67005bc1ebe1129e6f17e5c0b65","status":"active","text":"An American NBA player with a distinguished Chinese teammate was perceived as a more credible product endorser than an American NBA player without such a teammate.","confidence":0.97,"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["extraction"],"url":"https://sah.borca.ai/u/12632b8b5f"}],"url":"https://sah.borca.ai/claims/cl_e32fa67005bc1ebe1129e6f17e5c0b65"},{"public_id":"cl_fb9120f191efe274990886b5c9a852c4","status":"active","text":"Attachment level and credibility level were significantly related.","confidence":0.93,"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous 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study.","types":["population"],"aliases":[],"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["extraction"],"url":"https://sah.borca.ai/u/12632b8b5f"}],"url":"https://sah.borca.ai/concepts/co_81db94b3483dc72ff1f4f49459dba73b"},{"public_id":"co_86d0e028c946717a95e51d2309062b09","status":"active","name":"attachment level","description":"The degree of emotional attachment respondents felt toward the American NBA player.","types":["measure"],"aliases":["attachment"],"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["extraction"],"url":"https://sah.borca.ai/u/12632b8b5f"}],"url":"https://sah.borca.ai/concepts/co_86d0e028c946717a95e51d2309062b09"},{"public_id":"co_b8cfc8cec98ddb5a79fd0793cb6dca0a","status":"active","name":"purchase intention","description":"Respondents' stated likelihood of buying the endorsed product.","types":["outcome 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