{"corpus_id":167427976,"paper_sha":"a964e7c394bf4f3f08abf8d9734a5cdbea823940","doi":"10.1007/S11002-010-9113-2","arxiv_id":null,"pmid":null,"pmcid":null,"mag_id":2027596139,"dblp_id":null,"acl_id":null,"title":"Advertising competition and industry channel structure","year":2011,"publication_date":"2011-03-01","venue":"","journal":{"name":"Marketing Letters","pages":"79-99","volume":"22"},"journal_issn":null,"journal_title":null,"publication_types":[],"pubmed_pub_types":null,"s2_fields_of_study":["Business","Economics"],"reference_count":36,"citation_count":44,"influential_citation_count":2,"is_open_access":true,"arxiv_categories":null,"arxiv_license":null,"arxiv_journal_ref":null,"mesh_headings":null,"chemicals":null,"comments_corrections":null,"source_flags":1,"s2_open_access_pdf_url":"https://link.springer.com/content/pdf/10.1007/s11002-010-9113-2.pdf","s2_open_access_landing_url":"https://www.semanticscholar.org/paper/a964e7c394bf4f3f08abf8d9734a5cdbea823940","s2_open_access_license":"CCBYNC","s2_open_access_status":"HYBRID","pmc_open_access_pdf_url":null,"pmc_open_access_landing_url":null,"pmc_open_access_license":null,"pmc_open_access_status":null,"unpaywall_open_access_pdf_url":null,"unpaywall_open_access_landing_url":null,"unpaywall_open_access_license":null,"unpaywall_open_access_status":null,"abstract":"The introduction of independent retailers has long been recognized as a buffer that alleviates the price competition between channels. In this paper, we argue that this effect may be counter-balanced if the manufacturers compete along dimensions that differ from prices (such as advertising). We find that delegating to retailers may intensify other non-price competition between the manufacturers and therefore make the manufacturers worse off. Our analysis shows that the “retailer buffer” may be a two-edged sword and thus suggests that channel structure may critically depend on the specific dimensions along which the manufacturers compete with each other.","claims":[{"public_id":"cl_7cde0abd2d02ba3b6bef8623c734afae","status":"active","text":"Advertising can counter-balance the usual price-competition relief associated with independent retailers.","confidence":0.9,"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["extraction"],"url":"https://sah.borca.ai/u/12632b8b5f"}],"url":"https://sah.borca.ai/claims/cl_7cde0abd2d02ba3b6bef8623c734afae"},{"public_id":"cl_4e3ed91cb76ce36311b6ce5b4af246c7","status":"active","text":"Channel structure may critically depend on the specific dimensions along which manufacturers compete with each other.","confidence":0.94,"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["extraction"],"url":"https://sah.borca.ai/u/12632b8b5f"}],"url":"https://sah.borca.ai/claims/cl_4e3ed91cb76ce36311b6ce5b4af246c7"},{"public_id":"cl_5da285164c5b940bd4df08337d504ce4","status":"active","text":"Delegating to retailers may intensify non-price competition between manufacturers and make manufacturers worse off.","confidence":0.97,"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["extraction"],"url":"https://sah.borca.ai/u/12632b8b5f"}],"url":"https://sah.borca.ai/claims/cl_5da285164c5b940bd4df08337d504ce4"},{"public_id":"cl_08723c9230b80ffe830a0c474758ef7e","status":"active","text":"The retailer buffer can be a two-edged sword rather than a uniformly mitigating force.","confidence":0.95,"contributors":[{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous 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