{"corpus_id":167741429,"paper_sha":"16cb0c0ffcf0ee7962b58ff607702eda5718837e","doi":"10.1086/209327","arxiv_id":null,"pmid":null,"pmcid":null,"mag_id":2069468647,"dblp_id":null,"acl_id":null,"title":"Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General","year":1993,"publication_date":"1993-03-01","venue":"","journal":{"name":"Journal of Consumer Research","pages":"626-636","volume":"19"},"journal_issn":null,"journal_title":null,"publication_types":[],"pubmed_pub_types":null,"s2_fields_of_study":["Business","Economics"],"reference_count":19,"citation_count":315,"influential_citation_count":21,"is_open_access":false,"arxiv_categories":null,"arxiv_license":null,"arxiv_journal_ref":null,"mesh_headings":null,"chemicals":null,"comments_corrections":null,"source_flags":1,"s2_open_access_pdf_url":null,"s2_open_access_landing_url":null,"s2_open_access_license":null,"s2_open_access_status":null,"pmc_open_access_pdf_url":null,"pmc_open_access_landing_url":null,"pmc_open_access_license":null,"pmc_open_access_status":null,"unpaywall_open_access_pdf_url":null,"unpaywall_open_access_landing_url":null,"unpaywall_open_access_license":null,"unpaywall_open_access_status":null,"abstract":"Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. 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