E. Ofek

PROFILE

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Aliases
E. Ofek, Eli Ofek, Elie Ofek
Publication record
149 papers · 15,215 citations · H-index 36

PAPERS

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
20260 citationsauthor #2
Now You See It, Now You Don't: Leveraging Transient Content alongside Permanent Content to Foster Social Media Engagement
20250 citationsauthor #3
Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs
20251 citationsauthor #2
How Low Should You Go? Minimum Viable Product Strategy with Dynamic Learning
20240 citationsauthor #4
Interdependent Creators of Engagement: The Role of Co-Followership Patterns and Content Similarity in Selecting Influencers
20233 citationsauthor #3
Deep Learning in the Service of Customer Service: The Value of AI-Enabled Timely Performance Feedback
20230 citationsauthor #3
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
20228 citationsauthor #2
I Don't "Recall": The Decision to Delay Innovation Launch to Avoid Costly Product Failure
202218 citationsauthor #3
Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts
20229 citationsauthor #3
Hot Wheels: Launching The Mixed Play Experience
20200 citationsauthor #1
Pricing at Netflix
20202 citationsauthor #1
Customer Management Dynamics and Cohort Analysis
20201 citationsauthor #1
Hot Wheels at Mattel: Reinventing the Wheel
20200 citationsauthor #1
HP Instant Ink: (Self) Disrupting the Consumer Printing Market
20200 citationsauthor #1
Ratings, Reviews, and the Marketing of New Products
202039 citationsauthor #3
FirstSense Technologies: Pricing to Win
20200 citationsauthor #1
Thinx, Inc. - Breaking Barriers in Feminine Care
20200 citationsauthor #2
Holaluz: Taking on the Spanish Energy Market
20200 citationsauthor #1
Autonomous Vehicles: Smooth or Bumpy Ride Ahead?
20190 citationsauthor #1
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
20190 citationsauthor #1
When and How to Diversify - A Multicategory Utility Model for Personalized Content Recommendation
201946 citationsauthor #3
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
20190 citationsauthor #1
Ride-Hailing Services: Forecasting Uber's Growth
20190 citationsauthor #1
Huawei and the U.S.-China Trade War
20191 citationsauthor #1
Israel at 70: Is it Possible to (re)Brand a Country?
20180 citationsauthor #1
The Brand Management of Places
20180 citationsauthor #1
Customer Lifetime Social Value (CLSV)
20181 citationsauthor #1
Huawei: How Can We Lead the Way?
20182 citationsauthor #1
When and How Should Firms Differentiate? Quality, Advertising and Pricing Decisions in a Duopoly
20182 citationsauthor #2
Kameda Seika: Cracking the U.S. Market
20170 citationsauthor #1
Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy
201797 citationsauthor #3
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
20170 citationsauthor #1
CJ E&M: KCON Goes Global
20171 citationsauthor #1
When and How to Diversify A Multi-Category Utility Model of Consumer Response to Content Recommendations
20171 citationsauthor #3
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
201734 citationsauthor #2
JCPenney: Back in Business
20160 citationsauthor #1
reMarkable: e-Writing the Future
20160 citationsauthor #1
From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)
20160 citationsauthor #1
ASICS: Chasing a 2020 Vision
20160 citationsauthor #1
Social network utilization and the impact of academic research in marketing
201639 citationsauthor #4
'When Diversity Becomes Relevant' — A Multi-Category Utility Model of Consumer Response to Content Recommendations
20160 citationsauthor #3
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
20161 citationsauthor #1
Château Margaux (Abridged)
20150 citationsauthor #1
American Well: The DTC Decision
20150 citationsauthor #1
CJ E&M: Creating a K-Culture in the U.S.
20151 citationsauthor #1
Marketing Exercise: Using Conjoint Analysis for Business Decisions
20150 citationsauthor #1
Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms
20153 citationsauthor #1
Conjoint Analysis: A Do it Yourself Guide
20141 citationsauthor #1
J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
20140 citationsauthor #1
Right Up the Middle
20140 citationsauthor #3
Conjoint Analysis: Online Tutorial Supplement Slides
20140 citationsauthor #1
Case study second thoughts about a strategy shift
20148 citationsauthor #1
J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
20140 citationsauthor #1
Second Thoughts About a Strategy Shift
20140 citationsauthor #1
J.C. Penney's 'Fair and Square' Strategy (Abridged)
20130 citationsauthor #1
Complementary Goods: Creating, Capturing, and Competing for Value
201333 citationsauthor #2
Château Margaux: Launching the Third Wine
20130 citationsauthor #1
In Search of a Second Act
20131 citationsauthor #1
EXECUTIVE SUMMARY: NEVER MIND THE COMPLEMENTS, WHERE'S THE VALUE?
20130 citationsauthor #3
Achievement motivation, strategic orientations and business performance in entrepreneurial firms How different are Japanese and American founders?
2013106 citationsauthor #4
NFL UK (TN)
20130 citationsauthor #1
An Exercise in Designing a Travel Coffee Mug
20130 citationsauthor #1
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
201345 citationsauthor #1
Strategic orientations in a competitive context: The role of strategic orientation differentiation
20120 citationsauthor #3
Strategic orientations in a competitive context: The role of strategic orientation differentiation
201240 citationsauthor #3
Nike Football: World Cup 2010 (B)
20120 citationsauthor #1
Cialis Lifecycle Management: Lilly's BPH Dilemma
20120 citationsauthor #1
Speeding Ahead to a Better Place
20122 citationsauthor #1
Innovation Strategy and Entry Deterrence
201214 citationsauthor #2
RKS Guitars (TP)
20120 citationsauthor #1
J.C. Penney's 'Fair and Square' Pricing Strategy
20122 citationsauthor #1
Sealed Air Corporation: Deciding the Fate of VTID
20110 citationsauthor #1
The Eleganzia Group
20110 citationsauthor #1
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
2011473 citationsauthor #1
Sephora Direct: Investing in Social Media, Video, and Mobile
20114 citationsauthor #1
Reversing the AMD Fusion Launch
20110 citationsauthor #1
The Clorox Company: Leveraging Green for Growth
20112 citationsauthor #1
Emotiv Systems, Inc.: It's the Thoughts that Count
20112 citationsauthor #1
Nanda Home: Preparing for Life after Clocky
20110 citationsauthor #1
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
201185 citationsauthor #2
American Well: The Doctor Will E-See You Now
20113 citationsauthor #1
The Best Way to Name Your Product 2.0
20113 citationsauthor #3
When the Name is the Game
20111 citationsauthor #3
How Prior Choices Affect Subsequent Valuations How Prior Choices Affect Subsequent Valuations
20110 citationsauthor #1
Nike Football: World Cup 2010 South Africa
20110 citationsauthor #1
'Plugging In' the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
20100 citationsauthor #1
“Bricks & Clicks”: The Impact of Product Returns on the Strategies of Multi-Channel Retailers
201017 citationsauthor #1
Marketing and Innovations Management: An Integrated Perspective
20103 citationsauthor #1
Millipore Background Note
20100 citationsauthor #1
A&M/Octone Records: All Rights or Nothing?
20101 citationsauthor #2
Are You Ignoring Trends That Could Shake Up Your Business
201030 citationsauthor #1
Examining the Adoption of Drug-Eluting Stents (TN)
20091 citationsauthor #1
Branding Next-Generation Products
20093 citationsauthor #3
Market Research and Innovation Strategy in a Duopoly
200938 citationsauthor #2
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
2009162 citationsauthor #2
The Impact of Add-On Features on Consumer Product Evaluations
200982 citationsauthor #2
Tengion: Bringing Regenerative Medicine to Life (TN)
20090 citationsauthor #1
To Innovate or Imitate? Entry Strategy and the Role of Market Research
200857 citationsauthor #1
Corporate Governance and Firm Performance: Evidence from Large Governance Changes
200830 citationsauthor #16
Competitive positioning through new product development
20088 citationsauthor #1

TIMELINE

1993 391 citations

1994 311 citations

1995 5,392 citations

1996 955 citations

1997 1,757 citations

1998 319 citations

2000 797 citations

2001 1,227 citations

2002 190 citations

2003 1,126 citations

2004 986 citations

2005 86 citations

2006 37 citations

2007 28 citations

2008 95 citations

2009 286 citations

2010 51 citations

2011 573 citations

2012 58 citations

2013 185 citations

2014 9 citations

2015 4 citations

2016 40 citations

2017 133 citations

2018 5 citations

2019 47 citations

2020 42 citations

2022 35 citations

2023 3 citations

2024 0 citations

2025 1 citations

2026 0 citations

E. Ofek

PROFILE

PAPERS

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