Personalization in Email Marketing: The Role of Noninformative Advertising Content

No abstract is available for this paper.

• Publication year

  2018

• Venue

  Marketing science (Providence, R.I.)

• Publication date

  2018-03-01

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1287/mksc.2017.1066
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

  2016cited by this paper
• The Unfavorable Economics of Measuring the Returns to Advertising

  2015cited by this paper
• Advertising Effectiveness : The Interplay of What , When , and Where

  2015cited by this paper
• Television Advertising and Online Shopping

  2015cited by this paper
• Continuously Cumulating Meta-Analysis and Replicability

  2014cited by this paper
• Social Networks, Personalized Advertising, and Privacy Controls

  2013cited by this paper
• When Does Retargeting Work? Information Specificity in Online Advertising

  2013cited by this paper
• The economics of advertising and privacy

  2012cited by this paper
• What's in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements

  2012cited by this paper
• 17 Persuasion and Attitude Change

  2012cited by this paper
• The Multiple Self-Aspects Framework: Self-Concept Representation and Its Implications

  2011cited by this paper
• Online Display Advertising: Targeting and Obtrusiveness

  2011influential reference
• Privacy and Innovation

  2011cited by this paper
• Cochrane Handbook for Systematic Reviews of Interventions

  2010cited by this paper
• What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

  2010influential reference
• Privacy Regulation and Online Advertising

  2010cited by this paper
• Persuasion: Empirical Evidence

  2010cited by this paper
• Allocation of attention to self-name and self-face: An ERP study.

  2010cited by this paper
• Introduction to Meta‐Analysis

  2009cited by this paper
• The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change.

  2009cited by this paper
• on the Recognition of Speech, with

  2008influential reference
• The Psychology of Tailoring-Ingredients in Computer-Tailored Persuasion

  2008cited by this paper
• Understanding tailoring in communicating about health.

  2008cited by this paper
• Getting too personal: Reactance to highly personalized email solicitations

  2008cited by this paper
• The Changing Architecture of Advertising Agencies

  2006cited by this paper
• An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

  2006cited by this paper
• The cocktail party effect in infants revisited: listening to one's name in noise.

  2005cited by this paper
• The Economic Analysis of Advertising

  2005cited by this paper
• Self‐Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration

  2005cited by this paper
• Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments

  2004cited by this paper
• Persuasion and Attitude Change

  2003influential reference
• E-Customization

  2003cited by this paper
• Why we evaluate: Functions of attitudes.

  2000cited by this paper
• The elaboration likelihood model: Current status and controversies.

  1999cited by this paper
• Planning Media Schedules in the Presence of Dynamic Advertising Quality

  1998cited by this paper
• Personal names and the attentional blink: a visual "cocktail party" effect.

  1997cited by this paper
• How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

  1995cited by this paper
• Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior

  1995cited by this paper
• Measures and manipulations of strength-related properties of attitudes: Current practice and future directions.

  1995cited by this paper
• A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness

  1994cited by this paper
• Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.

  1992cited by this paper
• Ego-Involvement and Persuasion: An Appreciative Look at the Sherif’s Contribution to the Study of Self-Relevance and Attitude Change

  1992cited by this paper
• Experimental Tests of the Endowment Effect and the Coase Theorem

  1990cited by this paper
• Involvement and Persuasion: Tradition Versus Integration

  1990cited by this paper
• Advertising Experiments at the Campbell Soup Company

  1989cited by this paper
• Communication and persuasion : central and peripheral routes to attitude change

  1988cited by this paper
• THE DYNAMIC SELF-CONCEPT: A Social Psychological Perspective

  1987cited by this paper
• The Elaboration Likelihood Model of Persuasion

  1986cited by this paper
• Central and peripheral routes to persuasion: An individual difference perspective.

  1986cited by this paper
• Narcissism beyond Gestalt and awareness: The name letter effect

  1985cited by this paper
• The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion

  1984cited by this paper
• Mental Representations of the Self

  1984cited by this paper
• Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

  1983cited by this paper
• Processing of unattended visual information

  1980cited by this paper
• Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

  1980cited by this paper
• Self-schemata and processing information about the self.

  1977cited by this paper
• An Analysis of Information Content in Television Advertising

  1977cited by this paper
• Advertising as Information

  1974cited by this paper
• Attitudes established by classical conditioning.

  1958cited by this paper

• Análisis de la gestión de ventas: un factor clave en la industria de bebidas espirituosas

  2026cites this paper
• Mapping cross-platform personalization: How path configurations impact ad effectiveness

  2026cites this paper
• DIGITAL SPORTS MARKETING IN SERBIA: CRM PERSONALIZATION AND CONSUMER PURCHASING DECISIONS

  2026cites this paper
• Promotional call-to-actions in emails for access-based “moments of luxury”: Evidence from a large-scale randomized field experiment

  2026cites this paper
• Call-to-Action promotionnel dans les e-mailings pour des ‘moments de luxe’ à la demande : Résultats d’une expérimentation terrain randomisée à grande échelle

  2026cites this paper
• The Impact of Electronic Promotion on Enhancing the Mental Image of Customer Malls in Amman

  2025cites this paper
• The impact of the marketing information system on decision-making: an applied study on the Saudi Telecommunications Company

  2025cites this paper
• Exploring the nexus between persuasive principles and regulatory focus: an online experiment

  2025cites this paper
• Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes

  2025cites this paper
• Frontiers: Generative AI and Personalized Video Advertisements

  2025cites this paper
• Personalisation and Predictive Marketing in a Croatian Tourist Destination: Behavioural Strategies for Enhancing the Tourist Experience

  2025cites this paper
• Evaluating the Impact of Promotional Tools on Consumer Behaviour: Insights from Haryana Tourism Corporation

  2025cites this paper
• Optimizing advertising content based on online reviews

  2025cites this paper
• The Impact of Customer Information on Service Supply and Demand: Evidence from a Large Live-Streaming Experiment

  2025cites this paper
• Financial Quotient Generasi Z: Lifestyle Exposure dan Strategi Manajemen Risiko dalam Penggunaan Pinjaman Online

  2025cites this paper
• The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat

  2025cites this paper
• Digital Transformation and Batik Design Innovation: Improving the Quality and Market Expansion of MSME Borobudur Batik Houses

  2025cites this paper
• Efficiency Analysis and Classification of an Airline's Email Campaigns Using DEA and Decision Trees

  2025cites this paper
• Interventions that reduce willful ignorance of policy-relevant information.

  2025cites this paper
• Don’t Believe the Hype: Email marketing, style guides & useful-ish advice

  2025cites this paper
• LLM-Driven Data Augmentation with Contrastive Learning to Address Mobile Phishing Attacks: A Persuasion-Theory Approach

  2025cites this paper
• Diversity in Interactive Advertising

  2025cites this paper
• Etkinlik Pazarlaması Kapsamında Kongrelerin Tanıtım Faaliyetlerinde Dijital Pazarlamanın Rolü

  2025cites this paper
• Utilizing AI-Powered Approaches to Address Market Volatility and Enhance Performance in Digital Marketing

  2025cites this paper
• The more congruent, the better? The role of recommendation content congruence on consumers' click-through intention in in-feed advertising

  2025cites this paper
• Push the Paw: A Field Experiment on Personalised Push Notifications and User Engagement

  2025cites this paper
• To Each Their Own: Personalized Product Offerings in Competition

  2025cites this paper
• Targeted Advertising, Concentration, and Consumer Welfare

  2025cites this paper
• Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication

  2025cites this paper
• Sales Pipeline Technology: Automated Lead Nurturing

  2025cites this paper
• Email Marketing Strategies for Enhancing Customer Engagement: A Comprehensive Literature Review

  2025cites this paper
• When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions

  2025cites this paper
• Personalization and Privacy in Email Marketing

  2025cites this paper
• Marketing and modern business conditions

  2024cites this paper
• An empirical study on the effect of user engagement on personalized free-content promotion based on a causal machine learning model

  2024cites this paper
• The Psychology of Framing: How Everyday Language Shapes the Way We Think, Feel, and Act

  2024cites this paper
• Toward an Understanding of the Political Economy of Using Field Experiments in Policymaking

  2024cites this paper
• When Is Heterogeneity Actionable for Personalization?

  2024cites this paper
• Learning to Predict Email Open Rates Using Subject and Sender

  2024influential citation
• Smell, Touch, and Taste: Sensory Words as Stimuli to Influence Customer Engagement in Digital Contexts

  2024cites this paper
• Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

  2024cites this paper
• Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?

  2024cites this paper
• Sound in mode on: how sound stimuli influence customer engagement?

  2024cites this paper
• Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio

  2024cites this paper
• Impact of Digital Media Marketing on Consumer Buying Decisions

  2024cites this paper
• Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework

  2024cites this paper
• Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora

  2024cites this paper
• Transforming Digital Marketing with Generative AI

  2024cites this paper
• A Narrative Review on the Impact of Digital Marketing on Students and their Admissions to Higher Educational Institutes in India

  2024cites this paper
• The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction

  2024cites this paper
• A Sliced Design Approach for Conducting Online Experiments with Four Platforms, with Application to an Industry Email Campaign

  2024cites this paper
• Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business

  2024cites this paper
• Impact of Web Content Marketing Personalization on Consumer Behavior: A Systematic Review from 2015 to 2023

  2024cites this paper
• Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales

  2024cites this paper
• Encouraging politicians to act on climate: A field experiment with local officials in six countries

  2024cites this paper
• Tracking technologies in eHealth: Revisiting the personalization-privacy paradox through the transparency-control framework

  2024cites this paper
• Classifying Email Spam Using K-Nearest Neighbors, Logistic Regression, and AdaBoost

  2023cites this paper
• Personalisasi Pemasaran Email dalam Meningkatkan Program Loyalitas: Sebuah Konsep Komunikasi Pemasaran

  2023cites this paper
• Do Students Read Instructor Emails? A Case Study of Intervention Email Open Rates

  2023cites this paper
• Diversity representation in advertising

  2023cites this paper
• Estimating promotion effects in email marketing using a large-scale cross-classified Bayesian joint model for nested imbalanced data

  2023cites this paper
• Listen to this: Why consumer behavior researchers should care about listening

  2023cites this paper
• Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland

  2023cites this paper
• Generative AI and Personalized Video Advertisements

  2023cites this paper
• ‘It’s my virtual space’: the effect of personalized advertising within social media

  2023cites this paper
• PROMINET: Prototype-based Multi-View Network for Interpretable Email Response Prediction

  2023cites this paper
• Philanthropy scandals and regular donations: the role of email marketing communications

  2023cites this paper
• “It may take ages”: Understanding Human-Centred Lateral Phishing Attack Detection in Organisations

  2023cites this paper
• The Negative Effect of Name: Mentions of Frontline Service Employee Name Reduce Online Review Persuasiveness

  2023cites this paper
• Personalized subject lines in email marketing

  2023influential citation
• The Evolution of E-mail Application in the Context of Economic Digitization: Mechanisms, Trends and Implications

  2023cites this paper
• Evaluating organizational phishing awareness training on an enterprise scale

  2023influential citation
• TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market

  2023cites this paper
• Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population

  2023cites this paper
• Personalisation (In)effectiveness in email marketing

  2023cites this paper
• Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising

  2023influential citation
• “We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising Emails

  2023cites this paper
• How Language Formality in Security and Privacy Interfaces Impacts Intended Compliance

  2023cites this paper
• How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance

  2023cites this paper
• Price promotions, beneficiary framing, and mental accounting

  2023cites this paper
• Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

  2023cites this paper
• Personalized email marketing in loyalty programs: The role of multidimensional construal levels

  2023cites this paper
• Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

  2023cites this paper
• Customer engagement in idea contests: Emotional and behavioral consequences of idea rejection

  2023cites this paper
• Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement

  2023cites this paper
• Unlimited Testing: Let's Test Your Emails with AI

  2023cites this paper
• To Each Their Own: Personalized Product Positioning and Competition

  2023cites this paper
• OPENING E-MAIL MARKETING MESSAGES ON SMARTPHONES: THE VIEWS OF MILLENNIAL CONSUMERS

  2022cites this paper
• Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage

  2022cites this paper
• Development of Fashionable Products through Online Retailing: A Case Study on Amazon and Flipkart

  2022cites this paper
• Uncovering Causal Effects of Online Short Videos on Consumer Behaviors

  2022cites this paper
• The effect of implementing chatbot customer service on stock returns: an event study analysis

  2022cites this paper
• Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook

  2022cites this paper
• Short Run Effects of Generalized Data Protection Act on Returns from AI Acquisitions

  2022cites this paper
• The Distressing Ads That Persist: Uncovering The Harms of Targeted Weight-Loss Ads Among Users with Histories of Disordered Eating

  2022cites this paper
• Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

  2022cites this paper
• Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

  2022cites this paper
• How special am I? Consumer responses to promotion individualization and notification exclusivity

  2022cites this paper
• May I have your attention, please? An investigation on opening effectiveness in e-mail marketing

  2022cites this paper
• ‘Hey lovely! Don’t miss this opportunity!’ Digital temporalities of wellness culture, email marketing, and the promise of abundance

  2022cites this paper