Experimentation in the 21st century: The importance of external validity

No abstract is available for this paper.

• Publication year

  1999

• Venue

  Journal of the Academy of Marketing Science

• Publication date

  1999-07-01

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1177/0092070399273005
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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