Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition

No abstract is available for this paper.

• Publication year

  2013

• Venue

  Journal of Advertising

• Publication date

  2013-01-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1080/00913367.2012.749090
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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  2019cites this paper
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  2019cites this paper
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• Metaphors in the Mind

  2019cites this paper
• CONSUMERS’ RESPONSE TO METAPHORIC COMMUNICATION OF GENETIC MODIFICATION TECHNOLOGY

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  2019cites this paper
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  2019cites this paper
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  2019cites this paper
• ‘Those Cookies Tasted of Regret and Rotting Flesh.’

  2019cites this paper
• ‘This One Sounds Like A Bell and This One Sounds Like When You’re Dead.’

  2019cites this paper
• ‘I Did Not Know Where I Started and Where I Ended.’

  2019cites this paper
• ‘I’m Running on This Soapy Conveyor Belt with People Throwing Wet Sponges at Me.’

  2019cites this paper
• ‘Would You Prefer a Pencil or an Antiseptic Wipe?’

  2019cites this paper
• ‘I Am Trying to Climb Everest in Flip-Flops.’

  2019cites this paper
• ‘Malodorous Blacksmiths and Lazy Livers.’

  2019cites this paper
• Conclusion

  2019cites this paper
• Notes

  2019cites this paper
• ‘This Is My Body Which Will Be Given Up for You.’

  2019cites this paper
• ‘Things Come Out of My Mouth That Shouldn’t Be There.’

  2019cites this paper
• Preface

  2019cites this paper
• Index

  2019cites this paper
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  2018cites this paper
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  2018cites this paper