Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention

No abstract is available for this paper.

• Publication year

  2012

• Venue

  The Service Industries Journal

• Publication date

  2012-05-01

• Fields of study

  Business

• Identifiers
  DOI 10.1080/02642069.2010.529133
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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