A study of branding experience plazas: Strategic marketing view

No abstract is available for this paper.

• Publication year

  2014

• Venue

  International Conference on Computer Supported Cooperative Work in Design

• Publication date

  2014-05-21

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1109/CSCWD.2014.6846863
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• The Experience Economy

  2020cited by this paper
• Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention

  2012cited by this paper
• Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands

  2010cited by this paper
• The effects of in-store themed events on consumer store choice decisions

  2009cited by this paper
• A study of time limited price promotions

  2007cited by this paper
• A structural model of fashion‐oriented impulse buying behavior

  2006cited by this paper
• Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

  2006cited by this paper
• Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust

  2005cited by this paper
• Refocusing Marketing to Reflect Practice: The Changing Role of Marketing for Business

  2004cited by this paper
• The changing nature of cyber-marketing strategies

  2004cited by this paper
• The effect of consumer perceptions of store attributes on apparel store preference

  2003cited by this paper
• Testing cross‐cultural invariance of the brand equity creation process

  2002cited by this paper
• The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison

  2002cited by this paper
• Research in Exploring the Online Consumer Experience

  2001cited by this paper
• Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment.

  2001cited by this paper
• Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence

  2000cited by this paper
• The impact of task definition on store-attribute saliences and store choice

  1999cited by this paper
• The Effects of Price - Comparison Advertising on Buyers'''' Perceptions of Acquisition Value, Transa

  1998cited by this paper
• Managing brand equity : capitalizing on the value of a brand name

  1992cited by this paper
• Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis

  1992cited by this paper
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:

  1988cited by this paper
• The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:

  1986cited by this paper
• Atmospherics as a Marketing Tool

  1974cited by this paper
• Consumer Attitudes Towards Multi-Channel Retailers' Web Sites: The Role of Involvement, Brand Attitude, Internet Knowledge, and Visit Duration

  1970cited by this paper

• The Moderating Effect of Product Quality on Religiosity, Price Sensitivity, Personnel Responsiveness and Purchase Intention: an Exploratory Study

  2015cites this paper