An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

V. Ramaswamy,W. DeSarbo,D. Reibstein,W. T. Robinson

Published 1993 in Marketing Science

ABSTRACT

No abstract is available for this paper.

PUBLICATION RECORD

Publication year
1993
Venue
Marketing Science
Publication date
1993-02-01
Fields of study
Business, Economics
Identifiers
DOI 10.1287/MKSC.12.1.103
External record
Open on Semantic Scholar
Source metadata
Semantic Scholar

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CLAIMS

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CONCEPTS

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