Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

No abstract is available for this paper.

• Publication year

  1997

• Venue

  Journal of Marketing Research

• Publication date

  1997-11-01

• Fields of study

  Philosophy, Business, Economics

• Identifiers
  DOI 10.1177/002224379703400403
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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