Customer-dominant logic: foundations and implications

No abstract is available for this paper.

• Publication year

  2015

• Venue

  Journal of Services Marketing

• Publication date

  2015-09-17

• Fields of study

  Business

• Identifiers
  DOI 10.1108/JSM-02-2015-0096
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Organizational Behavior in Innovation, Marketing, and Purchasing in Business Service Contexts — An Agenda for Academic Inquiry

  2016cited by this paper
• A behavioral approach to organizational innovation adoption

  2016cited by this paper
• Midstream value creation in social marketing

  2016cited by this paper
• The context of experience

  2015cited by this paper
• Service experience co-creation: conceptualization, implications, and future research directions

  2015cited by this paper
• Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing

  2015cited by this paper
• Service Research Priorities in a Rapidly Changing Context

  2015cited by this paper
• Service-Dominant Logic: Premises, Perspectives, Possibilities

  2014influential reference
• Small details that make big differences: a radical approach to consumption experience as a firm's differentiating strategy

  2014cited by this paper
• The service revolution and its marketing implications: service logic vs service-dominant logic

  2014influential reference
• ROSEPEKICECIVECI versus CCV: The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer–Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “I Can Get It for You Wholesale” Morris B. Holbr

  2014cited by this paper
• The mental footprint of marketing in the boardroom

  2014influential reference
• Practice Management

  2014cited by this paper
• Invisible value formation: a netnography in retail banking

  2014cited by this paper
• Family as a customer experiencing co-created service value

  2013cited by this paper
• Transformative service research: An agenda for the future

  2013cited by this paper
• Social layers of customer-to-customer value co-creation

  2013cited by this paper
• Consumer perceptions of service constellations: implications for service innovation

  2013cited by this paper
• Critical service logic: making sense of value creation and co-creation

  2013cited by this paper
• Diagnosing service brand strength: customer-dominant brand relationship mapping

  2013cited by this paper
• Customer dominant value formation in service

  2013influential reference
• The Complexity of Context: A Service Ecosystems Approach for International Marketing

  2013cited by this paper
• Customer activity in service

  2013cited by this paper
• Customer needing: a challenge for the seller offering

  2012cited by this paper
• Scripting markets: From value propositions to market propositions

  2011cited by this paper
• Service as business logic: implications for value creation and marketing

  2011cited by this paper
• IMP and service-dominant logic: Divergence, convergence and development

  2011cited by this paper
• A Customer Ecosystem Perspective on Service

  2011cited by this paper
• Bridging the Academic–Practitioner Divide in Marketing Decision Models

  2011cited by this paper
• Generating Research Questions Through Problematization

  2011cited by this paper
• On Managerial Relevance

  2011influential reference
• Moving Forward and Making a Difference: Research Priorities for the Science of Service

  2010cited by this paper
• A customer‐dominant logic of service

  2010influential reference
• Decoding Demand Opportunities

  2010cited by this paper
• Toward an understanding of consumer perspectives on experiences

  2010influential reference
• Solutions offerings : A critical review and reconceptualisation

  2010cited by this paper
• Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline?

  2009cited by this paper
• Monitoring value‐in‐use of e‐service

  2009cited by this paper
• Giving Customers a Fair Hearing

  2008cited by this paper
• On value and value co-creation: A service systems and service logic perspective

  2008cited by this paper
• Extending the service-dominant logic: from customer centricity to balanced centricity

  2008cited by this paper
• Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

  2007cited by this paper
• Are we nearly there yet? On the retro-dominant logic of marketing

  2007cited by this paper
• Finding the Right Job for Your Product

  2007cited by this paper
• Adopting a service logic for marketing

  2006cited by this paper
• Service Clues and Customer Assessment of the Service Experience: Lessons from Marketing

  2006cited by this paper
• IMP – some things achieved: much more to do

  2006cited by this paper
• Service portraits in service research: a critical review

  2005cited by this paper
• Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research

  2005cited by this paper
• Bringing customers into the boardroom.

  2004cited by this paper
• Evolving to a New Dominant Logic for Marketing

  2004cited by this paper
• The Blinders of Dominant Logic

  2004cited by this paper
• Mapping consumers' mental models with ZMET

  2002cited by this paper
• Turn customer input into innovation.

  2002cited by this paper
• Get inside the lives of your customers.

  2001cited by this paper
• Designing Services That Deliver

  1996cited by this paper
• THE DOMINANT LOGIC: RETROSPECTIVE AND EXTENSION

  1995cited by this paper
• Tracking the evolution of the services marketing literature

  1993cited by this paper
• Service Management and Marketing: Managing the Moments of Truth in Service Competition

  1992influential reference
• The Effect of a Market Orientation on Business Profitability

  1990cited by this paper
• Market Orientation: The Construct, Research Propositions, and Managerial Implications

  1990cited by this paper
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:

  1988cited by this paper
• The dominant logic: A new linkage between diversity and performance

  1986cited by this paper
• International Marketing and Purchasing of Industrial Goods: An Interaction Approach

  1982cited by this paper
• The Development of Buyer‐Seller Relationships in Industrial Markets

  1980cited by this paper
• Management: Tasks, Responsibilities, Practices

  1974cited by this paper

• Companion Value Co-Creation and Well-Being in Older Adults with Chronic Illness: A Cross-Sectional Dyadic Study in Spain

  2026cites this paper
• Facilitating multi-level learning and systemic change in agricultural value chains: Insights from a participatory intervention in the Finnish tomato system

  2026cites this paper
• Role of the intermediary in the value process: Value creation in a sports service context

  2025cites this paper
• Uniting paths, soaring heights: the Nexus between the power of collaboration and value Co-Creation behavior

  2025cites this paper
• Modeling a value-attitude-behavior framework and personality traits: examining consumers’ green purchase behavior for environmentally friendly technology products

  2025cites this paper
• Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality

  2025influential citation
• Service leniency: a dual logics perspective

  2025cites this paper
• Exploring the digital detox journey among generation Y Instagram users

  2025cites this paper
• Capturing the breadth of value creation with science fiction storytelling: Evidence from smart service design workshops

  2025cites this paper
• Development and application of an online ethnographic approach to investigate customers’ perceptions of service quality shared in online environments

  2025cites this paper
• Integrating Customer Experience (CX) in Sustainable Product Life Cycle

  2025cites this paper
• Activity engagement purchases and happiness

  2025cites this paper
• Designing an information technology-enabled framework in the retail service ecosystem

  2025cites this paper
• Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace

  2024cites this paper
• Understanding and managing engagement journeys

  2024cites this paper
• Sensing physical properties for subjective meanings: Putting Emergent Consumer Perceived Value (ECPV) into the marketers’ toolbox

  2024influential citation
• How can we improve buyer experiences for the operations of e-grocery platforms? Towards a unified framework for digital service operations

  2024cites this paper
• Service language and small talk: differentiating genuine from mundane in B2B contexts

  2024cites this paper
• A social cognitive theory of customer value co-creation behavior: evidence from healthcare

  2024cites this paper
• Customer-to-Customer Value Co-Creation: A Customer-Dominant Framework of Value

  2024influential citation
• STRATEGIC MARKETING ORIENTATIONS FOR SOCIAL VALUE GENERATION: SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA

  2024cites this paper
• An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context

  2024cites this paper
• Consumer and brand value formation, value creation and co-creation in social media brand communities

  2024cites this paper
• Contributions of AI-Based Smart Services to Sustainable Value Creation

  2024cites this paper
• Service-informed marketing reform

  2024cites this paper
• Dualities of digital services: everyday digital services as positive and negative contributors to customer well-being

  2024cites this paper
• Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts

  2024cites this paper
• Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

  2023influential citation
• Integrating TAM and Perceived Co-Creation towards behavioral Intention to Use Hotel Website

  2023cites this paper
• Marketing Responses to the Taxation of Soft Drinks

  2023cites this paper
• Media agencies’ business characteristics: Co-creation and co-destruction of value

  2023cites this paper
• Towards a Marketing Renaissance: Challenging Underlying Assumptions

  2023cites this paper
• Participation shaping the values of news articles: implications of news as anti-rival information products

  2023cites this paper
• Prosumers’ intention to co-create business value and the moderating role of digital media usage

  2023cites this paper
• A multi-method bibliometric review of value co-creation research

  2023cites this paper
• Ordinary customer experience: Conceptualization, characterization, and implications

  2023cites this paper
• Influence of customer value mind-set on affective and behavioral service outcomes: role of the scope and scale of service offerings at various touchpoints

  2023influential citation
• Business model innovation through the adoption of service logic: evolving to servification

  2023cites this paper
• Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?

  2023cites this paper
• The effect of live streaming commerce quality on customers’ purchase intention: extending the elaboration likelihood model with herd behaviour

  2023cites this paper
• The evolution of service systems to service ecosystems: A literature review

  2022cites this paper
• Enhancing Users’ Well-Being in Virtual Medical Tourism Communities: A Configurational Analysis of Users’ Interaction Characteristics and Social Support

  2022cites this paper
• Co-creating emotional value in a guided tour experience: the interplay among guide’s emotional labour and tourists’ emotional intelligence and participation

  2022cites this paper
• Towards a holistic customer value approach in managing public health care services: a developers' view

  2022cites this paper
• Consumer Behavior Research in the Marketing Field in the Last Five Years: Literature Review

  2022cites this paper
• Customer ecosystems: exploring how ecosystem actors shape customer experience

  2022cites this paper
• Understanding customers hospital experience and value co-creation behavior

  2022cites this paper
• Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model

  2022cites this paper
• Digitalization-Enabled Evolution of Customer Value Creation: An Executive View in Financial Services

  2022cites this paper
• Customer value co-creation in the hospitality and tourism industry: a systematic literature review

  2022cites this paper
• Co-creation value in beauty services: the role of perceived similarity

  2022cites this paper
• A conceptual framework for co-creating memorable experiences: the metaphor of the journey

  2022cites this paper
• Characterizing Ex situ Value: A Customer-Dominant Perspective on Value

  2022cites this paper
• Enabling value-in-use with digital healthcare technologies: combining service logic and pragmatic constructivism

  2022cites this paper
• Understanding co-operative identity through relationality

  2022cites this paper
• User-defined ecosystems in health and social care

  2022cites this paper
• Characterizing the spaces of consumer value experience in value co-creation and value co-destruction

  2022cites this paper
• Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

  2022cites this paper
• Embodied knowledge in customer experience: reflections on yoga

  2022cites this paper
• A value perspective on online review platforms: Profiling preference structures of online shops and traditional companies

  2022cites this paper
• Validating the antecedents of customer M-payment loyalty: an empirical investigation

  2022cites this paper
• Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes

  2022cites this paper
• Influence of Crowdsourcing Innovation Community Reference on Creative Territory Behavior

  2022cites this paper
• User Value Co-creation Behavior and Service Innovation Performance of Manufacturing Enterprises

  2022cites this paper
• 15 years of service-dominant logic: analyzing citation practices of Vargo and Lusch (2004)

  2021cites this paper
• Value co-creation in the B2B context: a conceptual framework and its implications

  2021cites this paper
• Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research

  2021cites this paper
• Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective

  2021cites this paper
• ‘Interesting but scary’ Customers’ perceived value of MyData

  2021cites this paper
• More than a snapshot: dynamic value-in-use emergence in e-services

  2021cites this paper
• What Drives Creative Crowdsourcing? An Exploratory Study on the Persuasion of Digital Storytelling

  2021cites this paper
• References

  2021cites this paper
• Antecedents of customer loyalty and performance improvement: Evidence from Pakistan's telecommunications sector

  2021cites this paper
• Introducing a sensemaking perspective to the service experience

  2021cites this paper
• The Islamic View on Service-Dominant Logic, Service Logic, and Customer-Dominant Logic

  2021cites this paper
• CUSTOMER DOMINANT LOGIC (CDL): FEATURES OF SUPPLIER INVOLVEMENT IN CUSTOMER ECOSYSTEMS IN E-COMMERCE

  2021cites this paper
• Effect of customer involvement on co-creation of services: A moderated mediation model

  2021cites this paper
• Expanding the Task-Dominant Value Cocreation Narrative: The Role of Consumer Expertise and Social and Mental Processes

  2021cites this paper
• Experience-Dominant Logic: Laying the Groundwork for an Experience-Dominant View of Firm Practices in the Marketplace

  2021cites this paper
• An integrative framework for managing customer value propositions

  2021cites this paper
• Value co-creation activities in retail ecosystems: well-being consequences

  2021cites this paper
• Effects of market orientation, innovation strategies and value-based pricing on market performance

  2021cites this paper
• Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers

  2021cites this paper
• Accompanying Patients Aged 65 or Over: How Companions’ Health Literacy Affects Value Co-Creation During Medical Encounters

  2021cites this paper
• Servicing through digital interactions andwell-being in virtual communities

  2021cites this paper
• Digital healthcare retail: role of presence in creating patients' experience

  2021cites this paper
• A novel information sharing framework for people living with type-2 diabetes in the context of a group education program

  2021cites this paper
• The Experiential Strategy to Behavior Change for New Services: Case Study of Uber in Taiwan

  2021influential citation
• The Use of Goal Modelling for the Analysis of Value Co-creation in Collaborative Networks

  2021cites this paper
• Consumer engagement in value co-creation within virtual video game communities

  2021cites this paper
• Focus on client needs – A study on frontline legal aid in the Netherlands

  2021cites this paper
• Consumer-dominant social marketing: a definition and explication

  2021cites this paper
• Financial well-being of customer-to-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups

  2021cites this paper
• Hiệu quả giao tiếp thông tin của doanh nghiệp và hành vi tham gia đồng tạo sinh giá trị của khách hàng: Vai trò của nguồn lực tương tác của khách hàng

  2020cites this paper
• Servitization and Manufacturing Companies

  2020cites this paper
• High Human Value Design

  2020cites this paper
• Social Capital in the Digitised Servicescape

  2020cites this paper
• Managerial Practices of Co-creation and Psychosocial Work Outcomes

  2020cites this paper
• Leveraging customer value through co-creative experiences: a look into hotel businesses

  2020cites this paper
• Towards Empowering People Living with Type-2 Diabetes: A perspective on self-management in the context of a group-based education program

  2020cites this paper