The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

No abstract is available for this paper.

• Publication year

  2007

• Venue

  Unknown venue

• Publication date

  2007-03-19

• Fields of study

  Business, Economics

• Identifiers

  No identifiers available.

• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• No references are available for this paper.

• White Goods Demand Among Bottom-of-the-Pyramid Consumers Under Urbanization

  2025cites this paper
• Exploring the brand gratitude paradigm at BOP in the context of emerging markets

  2024cites this paper
• Unlocking Startup Ecosystems: Conceptual Basis for Escaping Low-and-Lower-Middle-Income Trap through Poverty Reduction

  2024influential citation
• Transformational Leadership For Inclusive Business And Their Social Impact On Bottom Of The Pyramid (Bop) Populations

  2024influential citation
• Strategies for Integrating Marginalized Communities into Supply Chains: Empowering Suppliers, Producers, and Distributors

  2024cites this paper
• Access to Essential Utilities by The Bottom of The Pyramid (BoP) Population in Colombia

  2024cites this paper
• Love and Organizing in the Context of the Base of the Pyramid: An Integrative Justice Perspective

  2024cites this paper
• Driving Social Innovation in Bottom-of-the-Pyramid Markets through International Social Alliances: The Role of Legitimacy

  2024cites this paper
• Social enterprises as effective exit strategies for development NGOs: the case of Bilada in Burkina Faso

  2023influential citation
• Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India

  2023cites this paper
• Business Models for Reaching Lower-income consumers with nutritious foods

  2023cites this paper
• Does reference-group comparison impact compensatory consumption for bottom of the pyramid (BOP) consumers?

  2023influential citation
• Understanding the Chasm in the Diffusion of Online Food Benefit Ordering: A Service Ecosystem Approach

  2023cites this paper
• Global Perspectives: Exploring Disruptive Technology Challenges for Consumers in Sub-Saharan Africa

  2022cites this paper
• The Role of Information and Communication Technology in Managing Supply Chains in Base-of-the-Pyramid Markets

  2022cites this paper
• The emergence of GVCs for frontier markets: Insights from the African mobile telecommunications industry

  2022cites this paper
• Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda

  2022cites this paper
• Driving Inclusiveness from the Grassroots: The Tambunan Inventors

  2021cites this paper
• La separación entre sostenibilidad organizacional y desarrollo sostenible: una reflexión sobre herramientas emergentes para disminuir la brecha

  2021cites this paper
• The magic bullet for rural development? Exploring the impacts of community telecenters in Bangladesh

  2021cites this paper
• Developing Business Concepts for Underserved Markets: Identifying and Addressing Unmet Needs in Niche or Emerging Markets

  2021cites this paper
• Television viewing and conspicuous consumption of households: evidence from India

  2021cites this paper
• Business Model Involvement, Adaptive Capacity, and the Triple Bottom Line at the Base of the Pyramid

  2021cites this paper
• Leadership in Advancing Inclusive Innovation for Development / A H E A D

  2021cites this paper
• Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security

  2021cites this paper
• Co-design with marginalised people: designers’ perceptions of barriers and enablers

  2021cites this paper
• Learning from the resourceness blind spot for service innovation at the base of the pyramid

  2021cites this paper
• Social Sustainability at the BOP Through Building Inclusive Social Capital: A Case Study of Drishtee

  2021cites this paper
• Communication and Business in the Global Market: Empowering Indian Farmers Through Trade Relations

  2020cites this paper
• Bottom of the Pyramid Innovation in Asia

  2020cites this paper
• From fake solar to full service: An empirical analysis of the solar home systems market in Uganda

  2020cites this paper
• Exploring the role of private sector in development : multinational corporations and product innovations for the bottom of the pyramid consumers

  2020influential citation
• LES CONSOMMATEURS PAUVRES COMME« BLEAU OCEAN »: REPENSER LE MARKETING POUR S’ADAPTER AUX EFFETS DES CRISES ECONOMIQUES

  2020cites this paper
• The Impediments to Entrepreneurial Ventures among the Bottom of Pyramid Community in Northern Malaysia

  2020cites this paper
• Business Models in the Bottom of the Pyramid Context

  2020cites this paper
• ALLEVIATION OF POVERTY BY SELLING TO THE BOTTOM OF THE PYRAMID

  2020cites this paper
• インクルーシブ・イノベーションの研究 ―技術革新から社会革新へ

  2020cites this paper
• The Bottom of the Pyramid Concept

  2020cites this paper
• The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives

  2020cites this paper
• A bibliometric analysis of the Base/Bottom of the Pyramid research

  2020cites this paper
• Anti-corruption in Pakistan’s pharmaceutical sector: A political settlement analysis

  2020cites this paper
• Living Condition at Bottom of the Pyramid: Case of Oil Palm Farmers around Presco Nucleus Estates in Edo State, Nigeria

  2020cites this paper
• Institutional quality and inclusive strategies at the base of the pyramid

  2020cites this paper
• Low-cost, adaptable solutions sell: Re-thinking off-grid solar diffusion at the bottom of the pyramid in India

  2020cites this paper
• Developing a marketing framework for the bottom of the pyramid consumers

  2020cites this paper
• RESUMO TESE:A SYSTEMS DESIGN APPROACH TO SUSTAINABLE DEVELOPMENT: EMBRACING THE COMPLEXITY OF ENERGY CHALLENGES IN LOW-INCOME MARKETS

  2020cites this paper
• The Impact of the Internet on Change in Consumer Values in India

  2020cites this paper
• Political and Macroeconomic Situation in Sub-Saharan Africa

  2020cites this paper
• Frugality in multi-actor interactions and absorptive capacity of Addis-Ababa light-rail transport

  2020cites this paper
• Thematic insights from delivering technical assistance to agribusinesses through the African Agriculture Fund’s (AAF) Technical Assistance Facility (TAF) Bottom of the Pyramid distribution solutions

  2019cites this paper
• Internationalising SMEs and Social Networks in the Global South

  2019cites this paper
• A influência do meio ambiente institucional na execução de projetos complexos para acesso à base da pirâmide: um estudo de caso de organizações de serviços de utilidades brasileiras

  2019cites this paper
• Analysing slow growth of mobile money market in India using a market separation perspective

  2019cites this paper
• Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective

  2019cites this paper
• Crafting markets and fostering entrepreneurship within underserved communities: social ventures and clean energy provision in Asia

  2019cites this paper
• An open platform centric approach for scalable government service delivery to the poor: The Aadhaar case

  2019cites this paper
• Frugal innovation and social innovation: linked paths to achieving inclusion sustainably

  2019cites this paper
• Processes Underlying MNE Subsidiary Absorptive Capacity: Evidence from Emerging Markets

  2019cites this paper
• The Art of Crafting Formal-Informal Linkages: On the Enduring Appeal of Belo Horizonte’s Hippie Fair

  2019cites this paper
• Regenerative Sanitation: A New Paradigm For Sanitation 4.0

  2019cites this paper
• Capacidades emprendedoras en población de la base de la pirámide en Cúcuta, Colombia

  2019cites this paper
• Reverse innovation: a conceptual framework

  2019cites this paper
• The role of private sector off-grid actors in addressing India's energy poverty: An analysis of selected exemplar firms delivering household energy

  2019cites this paper
• Stakeholder Transformation Process: The Journey of an Indigenous Community

  2019cites this paper
• Frugal Business Model in Energy Sector for Base of Pyramid

  2019cites this paper
• Solving the ‘Learning Crisis’ In Developing Countries through Jugaad Innovation Education Technology: A Qualitative Study

  2019cites this paper
• Exploratory Study of the Integration of Frugal Innovation in the Design of Products for the BoP

  2019cites this paper
• Marketing Practices of Rural Micro and Small Businesses in Ghana

  2018cites this paper
• Exploring social enterprise leadership development through phenomenological analysis

  2018cites this paper
• Jugaad smartness. Developing frugal, sustainable and inclusive solutions for cities

  2018cites this paper
• Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective

  2018cites this paper
• Profit And Social Value: An Analysis Of Strategies And Sustainability At The Base Of The Pyramid

  2018influential citation
• The BoP business paradigm: what it promotes and what it conceals

  2018cites this paper
• Banking on the Market: Mobile Phones and Social Goods Provision in Haiti

  2018cites this paper
• Competitive advantage from sustainability marketing of bio-based products : a multiple case study of three sustainable chemical companies’ sustainability marketing

  2018influential citation
• Educating for a systems design approach to complex societal problems

  2018cites this paper
• The nature of sustainable energy access transitions : realities and possibilities for Lagos, Nigeria

  2018cites this paper
• Practitioners' Perspectives on Shopkeepers' Purchase Behaviour: A Study of Rural Markets

  2018cites this paper
• Capabilities for providing socially beneficial services to consumers in low-income markets

  2018cites this paper
• Slum Upgrading and Housing Alternatives for the Poor

  2018cites this paper
• Mobile Telephony and New Business Formation Rates in BRICS and Beyond: Does Human Capital Matter?

  2018influential citation
• On the Viability of Fixing Leaky Supply Chains for the Poor Through Benefit Transfers: A Call for Joint Distribution

  2018cites this paper
• Adoption of frugal innovation in Water sector: A quantitative study for Kenya, Rwanda a Uganda

  2018influential citation
• Establishing the determinants of shared value Innovation’s contribution to persons at the bottom of the pyramid

  2018cites this paper
• Who benefits from pharmaceutical price controls? Evidence from India

  2018cites this paper
• Empirical Study of Heterogeneous Behavior at the Base of the Pyramid: The Influence of Demographic and Psychographic Factors

  2018influential citation
• Housing Market Dynamics in Africa

  2018cites this paper
• Identity-based consumption of subsistence consumers

  2018cites this paper
• Access-Based Services for the Base of the Pyramid

  2018influential citation
• 国際保健医療領域における「官民連携」の概念整理と定義化

  2018cites this paper
• Early-Phase Market Organizing in Subsistence Settings

  2018influential citation
• Built to Scale? How Sustainable Business Models Can Better Serve the Base of the Pyramid

  2018cites this paper
• Design and Implementation of a Demand Responsive Mobility as a Service

  2018cites this paper
• Mercado base de pirámide urbano y rural en Norte de Santander, Colombia

  2017influential citation
• What Constitutes the Bottom of the Pyramid (BOP) Market?

  2017cites this paper
• SCALE 2 SCALE Efficient base of the pyramid marketing and distribution strategies

  2017cites this paper
• Innovation par le design thinking et business models inclusifs : conceptualisation et mise en oeuvre des strategies d'entreprise pro-pauvres. Cas Schneider Electric et General Electric Healthcare

  2017cites this paper
• Factors Associated to Online Shopping at the BoP Community in Rural Bangladesh

  2017cites this paper
• Thieme, T.A. (2015), “Turning hustlers into entrepreneurs, and social needs into market demands: Corporate-community encounters in Nairobi, Kenya”, Geoforum 59, 228-239, for Special Issue on “Corporations and Development: Capitalist Encounters” Turning hustlers into entrepreneurs, and social needs i

  2017cites this paper
• Trends and Opportunities for the Development of Social Communications at the Russian Regions Level

  2017cites this paper