Brand Association and Memory Decay Effects of Sponsorship: the Case of the Australian Formula One Grand Prix

No abstract is available for this paper.

• Publication year

  1998

• Venue

  Journal of Product & Brand Management

• Publication date

  1998-12-01

• Fields of study

  Business

• Identifiers
  DOI 10.1108/10610429810244693
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects

  1997cited by this paper
• Advertising communications & promotion management

  1997cited by this paper
• Integrating sports sponsorship into the corporate marketing function: an international comparative study

  1997cited by this paper
• A model of image creation and image transfer in event sponsorship

  1997cited by this paper
• Do we really need ‘Brand Equity’?

  1996cited by this paper
• Building Strong Brands

  1995cited by this paper
• Does an absence of brand equity generalize across product classes

  1995cited by this paper
• Les déterminants de la mémorisation des sponsors

  1994cited by this paper
• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

  1993cited by this paper
• An Approach to the Evaluation and Selection of Sport Sponsorship Proposals

  1992cited by this paper
• The Nature of Attitude Accessibility and Attitude Confidence: A Triangulated Experiment

  1992cited by this paper
• Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory

  1992cited by this paper
• The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?

  1992cited by this paper
• The Corporate (Sports) Sponsor

  1992cited by this paper
• Evaluative and factual ad claims, knowledge level, and making inferences

  1991cited by this paper
• Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects

  1991cited by this paper
• Sponsorship: The Research Contribution

  1991cited by this paper
• Sponsorship and the Image of the Sponsor

  1991cited by this paper
• The Role of Time in the Action of the Consumer

  1990cited by this paper
• Appreciating Brands as Assets Through Using a Two-Dimensional Model

  1990cited by this paper
• The Impact of Comparative Advertising on Levels of Message Involvement

  1990cited by this paper
• Music format effects in radio advertising

  1990cited by this paper
• The Intensifying Effects of Exciting Television Programs on the Reception of Subsequent Commercials

  1989cited by this paper
• Happy and Sad TV Programs: How They Affect Reactions to Commercials

  1987cited by this paper
• Sponsorship: An Important Component of the Promotions Mix

  1987cited by this paper
• Dimensions of Consumer Expertise

  1987cited by this paper
• The Power of Feelings in Understanding Advertising Effects

  1987cited by this paper
• Mood States and Consumer Behavior: A Critical Review

  1985cited by this paper
• Measuring Consumer Involvement Profiles

  1985cited by this paper
• Informational and Transformational Advertising: the Differential Effects of Time

  1984cited by this paper
• On the Meaning of Within-Factor Correlated Measurement Errors

  1984cited by this paper
• Sponsorship Works Differently from Advertising

  1984cited by this paper
• Emotion and Persuasion in Advertising: What We Do and Don't Know About Affect

  1983cited by this paper
• Attitude toward the AD as a Mediator of Consumer Brand Choice

  1981cited by this paper
• An Application of Helson's Adaptation-Level Theory to the Problem of Context in Television Advertising

  1981cited by this paper
• Quasi-experimentation: Design & analysis issues for field settings

  1979cited by this paper
• Activation Research: Psychobiological Approaches in Consumer Research

  1979cited by this paper

• Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches

  2025cites this paper
• Sustaining Low-Native-Fit Sponsorship Through Analogical Articulation with Functional Attributes

  2025cites this paper
• Brand Accumulation and Depreciation: Evidence from European Football Leagues

  2025cites this paper
• Beyond Borders: An Empirical Analysis of the “Fresh From Florida” State Marketing Program

  2025cites this paper
• The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete

  2024cites this paper
• Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de Jerez (Analysis of the efficacy of sponsorship of WorldSBK from the perspective of attendees the Jerez championship)

  2023cites this paper
• Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal, Multilevel Perspective

  2023cites this paper
• What is being done to deter ambush marketing, and are these attempts working?

  2023cites this paper
• Sponsoring the UEFA Champions League: exploring the impact on brand equity among fan profiles

  2023cites this paper
• Mega versus local event sponsorships

  2022cites this paper
• An explanatory model of the influence of consumer exposure to sport sponsoring event

  2021cites this paper
• Influence of cartoon characters on generation alpha in purchase decisions

  2021cites this paper
• Impact of brand equity on consumer purchase intent

  2021cites this paper
• Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management

  2021cites this paper
• Sponsorship-linked marketing: research surpluses and shortages

  2020cites this paper
• The Impact of Social Media and The Presence of Fans at A Sports Event to Attract Private Sector Sponsors

  2020cites this paper
• The Persuasion Process of Sponsorship and Nonsponsorship Activation and the Dual Mediation Model

  2020cites this paper
• The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship

  2020cites this paper
• Sponsorship-linked marketing: research surpluses and shortages

  2019cites this paper
• Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions

  2019cites this paper
• Mega event management of formula one grand prix: an analysis of literature

  2019cites this paper
• Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

  2019cites this paper
• The Effect of Sponsorship on Consumer Perception in the Kenyan Oil and Gas Industry

  2019cites this paper
• Sports sponsorship: scientific coverage in academic journals

  2019cites this paper
• The influence of Sport Sponsorship on Consumer Attitudes

  2018cites this paper
• The Level of Involvement with the Olimpic Games and its Influence in Sport Sponsorship.

  2018cites this paper
• The Use of Brand Function in Sport Event Sponsorship

  2018influential citation
• The Effectiveness of Sponsorship of the F1 Singapore Grand Prix: Recall and Recognition

  2018cites this paper
• Over, out, but present: recalling former sponsorships

  2017cites this paper
• Sponsor recall in sports events of short duration: empirical evidence from swimming competitions

  2017cites this paper
• Advertisement Typicality: A Longitudinal Experiment

  2017cites this paper
• An Assessment of the Relationship between Sponsorship and Consumer Patronage of GSM Service Providers in Kano Metropolis

  2017cites this paper
• Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

  2017cites this paper
• Retargeting Ads for Shopping Cart Recovery: Evidence from Online Field Experiments

  2016cites this paper
• Spectator perception of service quality attributes associated with Shanghai Formula One

  2016cites this paper
• Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage

  2016cites this paper
• Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall

  2016cites this paper
• Benchmarking Sports Sponsorship Performance: Efficiency Assessment With Data Envelopment Analysis

  2016cites this paper
• Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorship

  2016cites this paper
• Involvement and Image Transfer in Sports Sponsorship

  2016cites this paper
• Mega Versus Local Sport Sponsorships

  2016cites this paper
• Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League

  2015cites this paper
• Enhancing purchase intentions through sponsor entitativity: untangling the process

  2015influential citation
• Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time

  2015cites this paper
• Antecedents and consequences of Formula One spectators fanship: The case of inaugural Grand Prix

  2015cites this paper
• Exploring Destination Image Decay

  2015cites this paper
• Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

  2015cites this paper
• The role of sponsorship fit for changing brand affect: A latent growth modeling approach

  2014cites this paper
• The Effect of Bi-dimensionality of the Congruity on Consumer Responses

  2014cites this paper
• Parasocial Memory: Consumers’ Symbolic Narratives and Cultural Distinctions of Celebrities’ Intimate Familiarity

  2014cites this paper
• The multichannel effects of sponsorship: an empirical analysis

  2014cites this paper
• Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study

  2014cites this paper
• An extended study on destination image decay of sport tourists over time.

  2014cites this paper
• The Impact of the Effectiveness of Sponsorship on Image and Memorizing: Role of Congruence and Relational Proximity☆

  2014cites this paper
• Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time

  2014cites this paper
• Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach

  2014cites this paper
• International sponsorship research

  2014cites this paper
• Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship

  2014cites this paper
• Produktplacering i film En studie om konsumenters uppfattning

  2014cites this paper
• COMMERCIAL SPONSORSHIP, BRAND IMAGE AND WTA TOURNAMENT

  2013cites this paper
• Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models

  2013cites this paper
• Sport marketing in Cyprus - the dynamics of the sport sponsorship context: emergence, development and management practices in the football industry

  2013influential citation
• Sports sponsorship effectiveness: investigating awareness, sponsor equity and efficiency

  2013cites this paper
• Stand und Perspektiven der Eventforschung aus Sicht des Marketing

  2013cites this paper
• Sponsor memorization: The influence of sponsorship congruence re-examined from an encoding flexibility perspective

  2013cites this paper
• Routledge handbook of sport management

  2012cites this paper
• The influence of corporate sponsorship on the sponsor's employees

  2012cites this paper
• Food and Beverage Company Sponsorship of Children's Sport: Publicity or Philanthropy?

  2012influential citation
• The Viewer's Reception and Processing of Sponsorship Information in Sport Telecasts

  2012cites this paper
• An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

  2012cites this paper
• Conceptualizing ambush marketing : developing a typology of ambush strategy and exploring the managerial implications for sport sponsors

  2012cites this paper
• Sponsorship congruence and brand image

  2012cites this paper
• Sponsorship of Televised Sport Events

  2012cites this paper
• Sponsoring sportowy jako skuteczny instrument komunikacji w zarządzaniu wizerunkiem

  2012cites this paper
• Mall equity measurement based on brand equity conceptualization

  2012cites this paper
• Sport sponsorship : A multiple case study in Sweden

  2012cites this paper
• Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery

  2012cites this paper
• Studies of the off-field behaviours of sportspeople : are sponsors' objectives at risk?

  2012cites this paper
• La perception managériale de l’impact du parrainage sportif sur les employés en PME-PMI

  2012cites this paper
• Overview of Sport Sponsorship Research

  2011cites this paper
• "Food company sponsors are kind, generous and cool": (Mis)conceptions of junior sports players

  2011cites this paper
• Promoting Health and Nutrition Through Sport: Attitudes of the Junior Sporting Community

  2011influential citation
• Sponsorship‐linked marketing: a set of research propositions

  2011cites this paper
• Festivais de Música de Verão em Portugal: determinantes da participação e a identificação dos seus patrocinadores

  2011cites this paper
• MARKAYA YÖNELK TUTUMUN SPONSORLUK SONRASI MARKAMAJI VE SATIN ALMA E LM ÜZERNDEKETKS

  2011cites this paper
• The effects of sports involvement, sponsorship awareness and corporate image on the intention to purchase sponsor products - The case of the FIFA World Cup 2010

  2011cites this paper
• Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context

  2010cites this paper
• Marktorientiertes Sportmanagement: Empirische Analyse des Einflusses der Marketinginstrumente auf die Markenstärke eines Sportevents

  2010cites this paper
• Wplyw sponsoringu sportowego na zachowania nabywcze kibicow

  2010cites this paper
• Patrocínios no futebol em Portugal: O caso do Sport Lisboa e Benfica

  2010cites this paper
• A STUDY REGARDING HOW THE OUTCOME OF A FORMULA ONE RACE AFFECTS STOCK VALUE

  2010cites this paper
• Is winning Formula One, the formula for added value?

  2010cites this paper
• Scoring Goals for Brand Identity

  2009cites this paper
• The integration of sponsorship into corporate marketing plans: An examination of one collegiate athletic program's sponsors

  2009cites this paper
• Scoring Goals for Brand Identity A comparative study of two sporting cities

  2009cites this paper
• How perceived image of a sponsorship event influences on the brand perception: An international research of the America´s Cup and Louis Vuitton

  2008cites this paper
• Effectiveness of in-game advertisements in sport video games: an experimental inquiry on current gamers.

  2008cites this paper
• Female consumers\' evaluations of sponsorship and their response to sponsorship

  2008cites this paper
• The contribution of sports sponsorship to consumer-based brand equity.

  2008cites this paper
• Sport sponsorship as an internal marketing tool : employees' sponsorship assessments and their effect on job attitudes

  2008cites this paper