Asymmetric effects of brand origin confusion: Evidence from the emerging market of China

No abstract is available for this paper.

• Publication year

  2008

• Venue

  International Marketing Review

• Publication date

  2008-07-18

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.1108/02651330810887486
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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