The Importance of the Brand in Brand Extension

No abstract is available for this paper.

• Publication year

  1994

• Venue

  Journal of Marketing Research

• Publication date

  1994-05-01

• Fields of study

  Business

• Identifiers
  DOI 10.1177/002224379403100206
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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