Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

No abstract is available for this paper.

• Publication year

  1981

• Venue

  Unknown venue

• Publication date

  Unknown publication date

• Fields of study

  Business, Psychology

• Identifiers

  No identifiers available.

• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• No references are available for this paper.

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