Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes

No abstract is available for this paper.

• Publication year

  2015

• Venue

  Computers in Human Behavior

• Publication date

  2015-10-01

• Fields of study

  Business, Psychology, Computer Science

• Identifiers
  DOI 10.1016/j.chb.2015.04.049
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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