Marketing Expenditures and Word-Of-Mouth Communication: Complements or Substitutes?

No abstract is available for this paper.

• Publication year

  2010

• Venue

  Unknown venue

• Publication date

  2010-08-12

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.1561/1700000025
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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