Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support

No abstract is available for this paper.

• Publication year

  2009

• Venue

  Journal of Marketing

• Publication date

  2009-07-01

• Fields of study

  Business

• Identifiers
  DOI 10.1509/jmkg.73.4.109
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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