The effect of market orientation and its components on innovation consequences: a meta-analysis

No abstract is available for this paper.

• Publication year

  2008

• Venue

  Journal of the Academy of Marketing Science

• Publication date

  2008-06-01

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.1007/S11747-007-0053-1
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• The Innovator's Dilemma

  2011cited by this paper
• Market Orientation and Performance: A Meta-Analysis and Cross-National Comparisons

  2006influential reference
• Resolving the Capability–Rigidity Paradox in New Product Innovation

  2005cited by this paper
• Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

  2005influential reference
• An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion

  2005cited by this paper
• When Does Lack of Resources Make New Firms Innovative

  2005cited by this paper
• Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

  2004cited by this paper
• Leadership and Organizations: The GLOBE Study of 62 Societies

  2004cited by this paper
• Meta-analyses of Post-acquisition Performance: Indications of Unidentified Moderators

  2004cited by this paper
• A meta-analysis of the relationship between market orientation and business performance: evidence from five continents

  2004cited by this paper
• Market Orientation, Creativity, and New Product Performance in High-Technology Firms

  2004influential reference
• Responsive and proactive market orientation and new-product success.

  2004cited by this paper
• Market orientation and performance in service firms: role of innovation

  2003cited by this paper
• The influence of business strategy on new product activity : The role of market orientation

  2003influential reference
• The Effect of National Culture on the Adoption of Innovations

  2003cited by this paper
• Market‐oriented behavior

  2002cited by this paper
• Why Some New Products are More Successful than Others

  2001influential reference
• Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations

  2001cited by this paper
• Meta-analysis of correlation coefficients: a Monte Carlo comparison of fixed- and random-effects methods.

  2001cited by this paper
• The effect of market orientation on product innovation

  2000influential reference
• A CROSS -NATIONAL INVESTIGATION INTO THE INDIVIDUAL AND NATIONAL CULTURAL ANTECEDENTS OF CONSUMER INNOVATIVENESS

  1999influential reference
• Generalizations about trust in marketing channel relationships using meta-analysis

  1998cited by this paper
• Strategic Orientation of the Firm and New Product Performance

  1997influential reference
• An exploratory analysis of the impact of market orientation on new product performance a contingency approach

  1995cited by this paper
• An Exploratory Analysis of the Impact of Market Orientation on New Product Performance

  1995cited by this paper
• Markor: A Measure of Market Orientation

  1993cited by this paper
• Market Orientation: Antecedents and Consequences

  1993cited by this paper
• National Innovation Systems: A Comparative Analysis

  1993cited by this paper
• Market Orientation: The Construct, Research Propositions, and Managerial Implications

  1990cited by this paper
• The Competitive Advantage of Nations.

  1990cited by this paper
• The Effect of a Market Orientation on Business Profitability

  1990cited by this paper
• Modeling Multinational Diffusion Patterns: An Efficient Methodology

  1989cited by this paper

• Specialist, Generalist, or Both? How Chief Marketing Officers’ Career Experiences Shape the Pace of Service Innovation

  2026cites this paper
• Acquirer Strategic Orientations, Integration Decisions, and Performance

  2026cites this paper
• Market orientation and green innovation: Empirical evidence from double machine learning

  2026cites this paper
• Foundations of marketing capabilities across 25-year: The role of competitive and innovation indexes in establishing firm performance

  2026cites this paper
• Disentangling the interplay between customer orientation and innovation. A qualitative study from small independent retailers

  2026cites this paper
• What is the point of patents? Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters

  2025cites this paper
• Faktor-faktor yang Mempengaruhi Keunggulan Bersaing : Studi Kasus pada Usaha Selengek Crispy di Kabupaten Bengkulu Tengah

  2025cites this paper
• Ripples in the Pond: Product Portfolio Reconfiguration and Dynamism in the Competitive Environment

  2025cites this paper
• Analysis of Entrepreneurial Orientation, Environmental Adaptability, and Strategic Orientation on Business Performance Through the Mediation of Competitive Advantage

  2025cites this paper
• Relación de la innovación y la orientación al mercado con la rentabilidad de las Pymes en México

  2025cites this paper
• IMPROVING PURCHASE DECISIONS BY OPTIMIZING MARKETING MIX BY MEDIATION BY CONSUMER TRUST: A STUDY ON SUKABUMI RETAIL CONSUMERS

  2025cites this paper
• Stratejik Odaklılığın Çift Yönlü Dijital Dönüşüm Üzerindeki Etkisi: Yenilik Yeteneğinin Aracılık Rolü

  2025cites this paper
• THE ROLE OF MANAGERS' LEADERSHIP BEHAVIORS IN DEVELOPING EMPLOYEES' CUSTOMER-ORIENTED BEHAVIORS

  2025cites this paper
• The effects of dual-oriented branding strategies on brand equity through innovation investment

  2025cites this paper
• Foreign Market Expansion Commitment and SMEs Financial Performance

  2025cites this paper
• Measuring the Impact of Market Orientation on the Success of Marketing Activities of Small Iraqi Organizations

  2025cites this paper
• Cultural values, business ties and artisan product innovation: mediation analysis of market orientation

  2025cites this paper
• Market Orientation in Optimizing Supply Chain Strategy to Improve the Performance of Manufacturing Companies

  2025cites this paper
• Strategic orientation and innovation culture: catalysts for success in the dynamic Turkish IT industry

  2025cites this paper
• Efficacy of Sales Promotion on Consumer Patronage Choices of Homogenous Product (A Study of Samsung and LG Products)

  2024cites this paper
• Ambidextrous leadership, customer orientation, environmental innovation to improve service innovation capability through digital capabilities and technological capabilities as mediating variables in Umkm in Berau District, East Kalimantan

  2024cites this paper
• Entrepreneurial performance and marketing analytics: the role of new product innovation

  2024cites this paper
• A meta-analytic investigation of innovation predictors in tourism and hospitality organizations

  2024cites this paper
• Can big data analytics capability promote firm innovation? A moderated mediation model of organizational learning and market orientation

  2024cites this paper
• A moderated model of artificial intelligence adoption in firms and its effects on their performance

  2024cites this paper
• Customer analytics and new product performance: The role of contingencies

  2024cites this paper
• Customer insights for innovation: A framework and research agenda for marketing

  2024cites this paper
• Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration

  2024cites this paper
• The Moderated Mediation of Product Innovation and New Product Development in Relationship Between Organizational Learning and Marketing Capability, in Community Enterprise Management of Khid Clothing: Upper Northeastern of Thailand

  2024cites this paper
• Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach

  2024cites this paper
• The positioning of the marketing unit and proactive market learning: The relationship and the effects on radical innovation

  2024cites this paper
• The barriers and enablers affecting innovation in hotel gastronomy and its impact on performance

  2023cites this paper
• Comparing the moderated impact of entrepreneurial orientation, market orientation, and entrepreneurial marketing on firm performance

  2023cites this paper
• Corporate income tax, asset turnover and Tobin’s Q as firm performance in Pakistan: Moderating role of liquidity ratio

  2023cites this paper
• The effectiveness of market orientation in the logistic industry: A focus on SMEs in an emerging country

  2023cites this paper
• Dynamics of corporate governance mechanisms - family firms’ performance relationship- a meta-analytic review

  2023cites this paper
• Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)

  2023cites this paper
• Drivers of social innovation for tourism enterprises: a study on lifestyle entrepreneurship

  2023cites this paper
• Digital market orientation and organizational economic performance of service SMEs

  2023cites this paper
• Orientation and action: SME responses to customers and competitors in an international competitive business context

  2023cites this paper
• The influence of market orientation on innovation attitude and firm innovativeness: a case of agri-food MSMEs in Uganda

  2023cites this paper
• Investigating the Relationship Between the Market Orientation Approach of Pharmaceutical Companies and Their Innovative Performance: The Mediating Role of Dynamic Capabilities and Corporate Social Responsibility

  2023cites this paper
• A meta-analysis of the relationship between collaborative innovation and innovation performance: The role of formal and informal institutions

  2023cites this paper
• Antecedents and consequences of open innovation: a conceptual framework

  2023cites this paper
• When Business Model Innovation Creates Value for Companies: A Meta‐Analysis on Institutional Contingencies

  2023cites this paper
• Integrating digital platform dynamics into customer orientation research: A systematic review and research agenda

  2023cites this paper
• Exploring market orientation versus finance orientation effects on perceived CSR motivations and outcomes using resource-advantage (R-A) theory

  2023cites this paper
• Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs: the role of lean management

  2023cites this paper
• A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?

  2023cites this paper
• Innovative capabilities and competitive advantage in the era of industry 4.0: A study of trucking industry

  2023cites this paper
• Salespeople’s competitive intelligence, efficiency, and performance: The role of intelligence diversity and manager's tenure

  2023cites this paper
• The effect of environmental competitiveness, customer and competitor orientation on export performance

  2023cites this paper
• Corporate governance and business performance of hotels in Western Australia: analysis of market orientation as a mediator

  2022cites this paper
• National customer orientation: a framework, propositions and agenda for future research

  2022cites this paper
• Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance

  2022cites this paper
• Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications

  2022cites this paper
• Role of Entrepreneurial Orientation in SMEs Global Performance: Testing Marketing Strategies and Technological Orientation as Mediators

  2022cites this paper
• How does remote analytics empowerment capability payoff in the emerging industrial revolution?

  2022cites this paper
• The antecedents and outcomes of export market orientation: A bibliometric analysis

  2022cites this paper
• Market-oriented reform and land use efficiency: Evidence from a regression discontinuity design

  2022cites this paper
• Pharmaceutical business ecosystem governance and new product development success

  2022cites this paper
• Learning orientation and competitive advantage: A critical synthesis and future directions

  2022cites this paper
• Non-Conventional Strategic Supply Chain Management towards Halal Perspective

  2022cites this paper
• Patent productivity: Strategic human resources and the attention-based view

  2022cites this paper
• The effect of customer orientation on financial performance in service firms: The mediating role of service innovation

  2022cites this paper
• Data Analysis Procedures with Structural Equation Modelling (SEM): Narrative Literature Review

  2022cites this paper
• Market orientation and SCM strategy on SME organizational performances: the mediating effect of market performance

  2022cites this paper
• What Makes the Corporate Social Responsibility Impact on Customer–Company Identification Stronger? A Meta-Analysis

  2022cites this paper
• Measuring innovative capability maturity model of trucking companies in Indonesia

  2022cites this paper
• Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints

  2022cites this paper
• Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France

  2022cites this paper
• Market orientation (once again): Challenges and a suggested solution

  2022influential citation
• Theorising Data-Driven Innovation Capabilities to Survive and Thrive in the Digital Economy

  2022cites this paper
• REVISTA DE CONTABILIDAD SPANISH ACCOUNTING REVIEW

  2021cites this paper
• Entrepreneurial orientation, export channel selection, and export performance of SMEs

  2021cites this paper
• Is Internationalization Beneficial to Innovation? Evidence from a Meta-analysis

  2021cites this paper
• Market orientation and innovation behaviour: how do service employees benefit from their uniplex and multiplex intrafirm network centrality?

  2021cites this paper
• Strategic Orientation, Corporate strategy and firm performance: The case of Wilderness Holdings Limited

  2021cites this paper
• Consumer Segments in the Fintech Market

  2021cites this paper
• Innovation Orientation in the Non-profit Sector: Analysis of Its Impact on the Performance of Spanish Non-governmental Development Organizations

  2021cites this paper
• When the Quest for the Best Pays Off: How Maximising Entrepreneurs Improve Performance by Creating Entrepreneurial and Market Oriented Businesses

  2021cites this paper
• CEO narcissism and myopic management

  2021cites this paper
• Factors Influencing the Use of Journalism Analytics as a Management Tool in Egyptian News Organizations

  2021cites this paper
• An integrative systematic review of innovation research in hospitality and tourism

  2021cites this paper
• Communicating new product development openness – The impact on consumer perceptions and intentions

  2021cites this paper
• THE SANDWICH MODEL WORKSHOP - AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING

  2021cites this paper
• Assessing industry differences in marketing innovation using multi-level modeling

  2021cites this paper
• Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship

  2021influential citation
• Organizational innovativeness and firm performance: Does sales management matter?

  2021cites this paper
• Beyond bean counting: Is the policy effective for the innovation efficiency of wind power industry in China?

  2021cites this paper
• Investigation on the impact of the supplier, customer, and organization collaboration factors on the performance of new product development

  2021cites this paper
• Customer and Competitor Orientation, Innovation and Performance in Small and Medium Sized Enterprises

  2021cites this paper
• Relational capital and strategic orientations as antecedents of innovation: evidence from Mexican SMEs

  2021cites this paper
• Market Orientation and Brand Performance of Deposit Money Banks (DMBS) in South-South Nigeria CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE Volume: 02 Issue: 08 | Aug 2021 2660-454X

  2021cites this paper
• Foco no cliente em times de desenvolvimento de software: um estudo quantitativo

  2021influential citation
• Exploring Relationships Between Family Firms’ Market Orientation and Innovation: Proposition of a Conceptual Framework

  2021cites this paper
• Meta-analysis: deconstructing marketing knowledge

  2021influential citation
• A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation

  2020cites this paper
• Marketing–operations alignment: scale development and validation

  2020cites this paper
• Innovation in small accommodation businesses: A comparative study of Zimbabwe and South Africa

  2020cites this paper