Content dimensions of Web advertising: a cross-national comparison

No abstract is available for this paper.

• Publication year

  1999

• Venue

  International Journal of Advertising

• Publication date

  Unknown publication date

• Fields of study

  Sociology, Business

• Identifiers
  DOI 10.1080/02650487.1999.11104755
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• The Effect of the World Wide Web on Agency–Advertiser Relationships: Towards A Strategic Framework

  1997cited by this paper
• From `frequency' to `continuity'--is it a new dawn?

  1997cited by this paper
• Commercial Scenarios for the Web: Opportunities and Challenges

  1997cited by this paper
• Advertising: brand communications styles in established media and the Internet

  1997cited by this paper
• Emotional Appeals and Information Cues in Belgian Magazine Advertisements

  1997cited by this paper
• Advertising Value and Advertising on the Web

  1996cited by this paper
• Why Communication Researchers Should Study the Internet: A Dialogue

  1996cited by this paper
• Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

  1996cited by this paper
• Advertorials in Magazines: Current Use and Compliance with Industry Guidelines

  1996cited by this paper
• The Information Content of Advertising: A Meta-Analysis

  1996cited by this paper
• The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency

  1996cited by this paper
• Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

  1996cited by this paper
• Global reach and local touch: achieving cultural fitness in TV advertising

  1994cited by this paper
• Information Content of Advertising in the United States, Japan, South Korea, and the People's Republic of China

  1992cited by this paper
• The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis

  1992cited by this paper
• An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements

  1991cited by this paper
• Typology of Main Message Strategies for Television Commercials

  1989cited by this paper
• Humor in U.S. versus U.K. TV Commercials: A Comparison

  1989cited by this paper
• Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

  1987cited by this paper
• Advertising Strategies and Information Content in American and Swedish Advertising: A Comparative Content Analysis in Cross-Cultural Copy Research

  1987cited by this paper
• Reflections of Culture: An Analysis of Japanese and American Advertising Appeals

  1986cited by this paper
• Analysis of Information Content in U.S. and Japanese Magazine Advertising

  1986cited by this paper
• Creative Strategies in Highly Creative Domestic and International Television Advertising

  1985cited by this paper
• THE GLOBALIZATION OF MARKETS

  1983cited by this paper
• Creative Strategy: A Management Perspective

  1983cited by this paper
• Characteristics of TV commercials perceived as informative.

  1982cited by this paper
• How Advertising Works: A Planning Model

  1980cited by this paper
• An Analysis of Information Content in Television Advertising

  1977cited by this paper
• The management of advertising

  1971cited by this paper
• Content Analysis for the Social Sciences and Humanities

  1969cited by this paper

• The Influence of affective and cognitive appeals on persuasion outcomes: a cross-cultural meta-analysis

  2024cites this paper
• Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking

  2024cites this paper
• Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?

  2021cites this paper
• Does Culture Influence the Website Design of Schools? A Cross-cultural Comparative Study in the Indian, Chinese and American Context

  2021cites this paper
• An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

  2020cites this paper
• An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials

  2020cites this paper
• Analysis of the Impact of National Culture on Global Management:

  2020influential citation
• Multinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo

  2020cites this paper
• Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

  2019cites this paper
• Email is evil!

  2019cites this paper
• Cross-Cultural Advertising Execution Style: Past Trends and Future Directions

  2017cites this paper
• Strategic Insights into Localizing Web Communications

  2017cites this paper
• A comparative study of beliefs , attitudes , and behavior of clicking toward internet advertising among respondents from Taiwan , and Canada

  2016cites this paper
• Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites

  2016cites this paper
• A comprehensive analysis of cleaner production policies in China

  2016cites this paper
• The Differentiation Strategy of Online Communication of Global Companies in the Asian Market: With a Focus on Korea, China, and Japan

  2016cites this paper
• Factors for Customer Information Satisfaction: User Approved and Empirically Evaluated

  2016cites this paper
• E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors

  2015cites this paper
• ‘The effects of using English in online advertising’ - an eye tracking study into the effects of the use of English in Dutch online product advertisement banners.

  2015cites this paper
• Cultures in Community Question Answering

  2015cites this paper
• Global Market and Commercials: Understanding Cultural Diversities

  2015cites this paper
• Cultural differences in the context of fast food website design: A comparison of Taiwan and the United States

  2015cites this paper
• Word-of-Mouth on Microblogs : A Cross-cultural Content Analysis of Twitter and Weibo

  2014cites this paper
• Modeling the Socio-Cognitive Process of Cultural Recontextualization in E-business Web Design

  2014cites this paper
• FACTORS INFLUENCING ADOPTION OF E- SERVICES IN IRANIAN UNIVERSITIES

  2014cites this paper
• Cultural adaptation of web design services as critical success factor for business excellence : A cross-cultural study of Portuguese, Brazilian, Angolan and Macanese web sites

  2014cites this paper
• Linking information motivation to attitudes towards Web advertising

  2014cites this paper
• New Media and International Advertising

  2014cites this paper
• Market Orientation in Local Government Through the Analysis of Municipal Website Content: A Framework for its Measurement

  2013cites this paper
• Balanced Scorecard Attributes: Key Determinant and Perceived Benefits

  2013cites this paper
• Cultural Recontextualization in E-business Web Design: A Socio-cognitive Model

  2013cites this paper
• THE IMPACT OF SOCIAL MEDIA ON TURKISH UNIVERSITY STUDENTS' ATTITUDES TOWARD ONLINE ADVERTISING AND THEIR BEHAVIOURAL RESPONSE

  2013cites this paper
• Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising

  2013cites this paper
• Web Site Localization in the Chinese Market

  2012cites this paper
• Informação e Emoção na Propaganda: Uma Análise de Conteúdo na Internet no Brasil

  2012cites this paper
• Cultural Differences in Social Media Usage and Beliefs and Attitudes towards Advertising on Social Media: Findings from Dubai, United Arab Emirates

  2012cites this paper
• Executional Elements in Banner Advertising: A Cross-Cultural Comparison

  2012cites this paper
• Outside the Head and Outside Individualism-Collectivism

  2012cites this paper
• Assessing the Global E-Readiness of Hotel Chain Websites

  2011cites this paper
• The impact of surfer/seeker mode on the effectiveness of website characteristics

  2010influential citation
• Are multinationals localizing their web sites?: The link between managerial attitudes and MNE web content

  2010cites this paper
• The impact of cultural values on message strategies: an empirical investigation of factual versus emotional advertisements on Chinese smokers

  2010cites this paper
• Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users' Attitudes and Preferences Toward Culturally Customized Web Design Elements

  2009cites this paper
• The role of food in promoting Chinese regions on the web

  2009cites this paper
• STUDI MENGENAI EFEKTIFITAS IKLAN

  2009cites this paper
• Cultural Variability in Web Content: A Comparative Analysis of American and Turkish Websites

  2009cites this paper
• A diagnostic framework for measuring Web‐site localization

  2009cites this paper
• One Size Does Not Fit All: Culture and Perceived Importance of Web Design Features

  2008cites this paper
• Foundations of content preparation for the web

  2008cites this paper
• STANDARD FEATURES OF E-COMMERCE USER INTERFACE FOR THE WEB

  2008cites this paper
• Content dimensions of web advertising: A cross-national comparison between United States and Thailand

  2008influential citation
• A First Investigation into the Cross-Cultural Perceptions of Internet Advertising

  2008cites this paper
• A COMPARISON OF VISUAL AND VERBAL CONTENT OF PRINT COSMETIC ADVERTISING BETWEEN THE US AND CHINA

  2008cites this paper
• Contemporary Research in E-Branding

  2008cites this paper
• Cross-cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea

  2008cites this paper
• Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia

  2008influential citation
• Fuzzy quality attributes for evaluating Internet marketing system performance

  2008cites this paper
• Understanding Brand Web Site Positioning in the New EU Member States: The Case of the Czech Republic

  2008cites this paper
• Regulating online advertising: the benefit of qualitative insights

  2008cites this paper
• Online Advertising Research in Advertising Journals: A Review

  2008cites this paper
• Influence of Cultural Dimensions on Online Interactive Review Feature Implementations: A Comparison of Korean and U.S. Retail Web Sites

  2008cites this paper
• Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas

  2008cites this paper
• An investigation of global versus local online branding

  2007cites this paper
• Relating Hofstede's masculinity dimension to gender role portrayals in advertising

  2007cites this paper
• Advertising visuals in global brands’ local websites: a six-country comparison

  2007cites this paper
• Information Content in Magazine, Television and Web Advertising: A Comparison and Update

  2006cites this paper
• Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites

  2006cites this paper
• Relational content of travel and tourism websites

  2006cites this paper
• An Analysis of Risk Management Policies for Tailgating Activities at Selected NCAA Division I Football Games

  2006cites this paper
• A content analysis of multinational advertisers' localisation strategy in web advertising

  2006influential citation
• Investigating motives and information processing strategies of internet users

  2006influential citation
• Measuring Website Globalization

  2005cites this paper
• Analyzing the cultural content of web sites

  2005cites this paper
• Communication of brand personality by some top business schools online

  2005cites this paper
• Adaptation of cultural content: evidence from B2C e‐commerce firms

  2005cites this paper
• Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research

  2005cites this paper
• CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES

  2005cites this paper
• CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea

  2005cites this paper
• A fair history of the Web? Examining country balance in the Internet Archive

  2004cites this paper
• Effects of Consumer Motives on Search Behavior Using Internet Advertising

  2004cites this paper
• Web Indicators for Globalization and the Virtual Divide

  2004cites this paper
• To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland

  2004cites this paper
• THE BIG MAC IN HONG KONG WHOSE CULTURE

  2004cites this paper
• Does Culture Matter?: Identifying Cross-national Dimensions in Japanese Multinationals' Product-based Websites

  2004cites this paper
• Search engine coverage bias: evidence and possible causes

  2004cites this paper
• A Comparison of the Quality of European, Japanese and U.S. Mission Statements:: A Content Analysis

  2004cites this paper
• Analyzing Cultural Sensitivity of Websites

  2003influential citation
• Cultural influences on consumers' processing of advertising: A structural equation approach

  2003cites this paper
• Web banner ads in online newspapers: a cross-national comparison of India and Korea

  2003influential citation
• Crossing Offline and Online Media

  2003cites this paper
• Cultural Dimensions of Website Design and Content

  2003cites this paper
• Right messages for the right site: on‐line creative strategies by Japanese multinational corporations

  2003cites this paper
• A descriptive study of information content in internet viewbar advertising

  2002cites this paper
• Internet advertising by UK firms

  2002cites this paper
• Antecedents and Consequences of Web Advertising Credibility

  2002cites this paper
• The Content of Internet Advertisements and its Impact on Awareness and Selling Performance

  2002cites this paper
• A content analysis of multinationals' Web communication strategies: cross-cultural research framework and pre-testing

  2002cites this paper
• Strategy in Taiwanese and us corporate web pages: A cross‐cultural comparison

  2002cites this paper
• Beliefs, attitudes and behaviour towards Web advertising

  2002cites this paper
• An Assessment of Methodological Development in Cross-Cultural Advertising Research

  2002cites this paper