Brand personality and consumer self-expression: Single or dual carriageway?

No abstract is available for this paper.

• Publication year

  2001

• Venue

  Journal of Brand Management

• Publication date

  2001-07-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1057/PALGRAVE.BM.2540042
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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