The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable

This study aims to investigate relational relationship between Environmental Knowledge, Green Brand Image, Attitude towards green products, and Green Purchase Intention in increasing interest in buying environmentally friendly body care and cosmetic products. The analysis technique used is Quantitative Analysis. The research samples were students in State Universities in Manado, Indonesia who have the intention to buy The Body Shop products. The analysis tool used is Smart PLS. The findings of this study signify that Environmental Knowledge have no significant direct effect on consumers’ Green Purchase Intention. More important, Attitude is found to have a full mediation effect on the relationship of Environmental Knowledge and green Purchase Intention.

• Publication year

  2019

• Venue

  International Journal of Multicultural and Multireligious Understanding

• Publication date

  2019-05-26

• Fields of study

  Sociology, Business, Environmental Science

• Identifiers
  DOI 10.18415/IJMMU.V6I2.706
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• Quantitative Analysis with Smart PLS was used to test the variable relationships on students from State Universities in Manado, Indonesia who intended to buy The Body Shop products.

  Confidence 0.88

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• Attitude towards green products fully mediates the relationship between Environmental Knowledge and Green Purchase Intention.

  Confidence 0.95

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• Environmental Knowledge shows no significant direct effect on Green Purchase Intention.

  Confidence 0.97

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review

• attitude towards green products

  construct, mediator

  Consumers' evaluative stance toward environmentally friendly products used as a mediating variable.

  Aliases: attitude, green product attitude

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• environmental knowledge

  construct

  Consumers' knowledge and understanding of environmental issues used as an antecedent variable in the model.

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• green brand image

  construct

  The perceived environmental image of a green brand included as a predictor in the relationship model.

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• green purchase intention

  outcome, construct

  Consumers' intention to buy environmentally friendly body care and cosmetic products as the outcome variable.

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• quantitative analysis

  method

  A quantitative research approach used to test the hypothesized relationships among variables.

  Aliases: quantitative method

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• smart pls

  software, analysis tool

  Partial least squares software used to estimate the relationships among the study variables.

  Aliases: SmartPLS

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• state universities in manado, indonesia

  sample, population

  The student population from state universities in Manado, Indonesia that served as the study sample.

  Aliases: students in State Universities in Manado

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review
• the body shop products

  brand, product

  The body-care and cosmetic brand referenced as the intended purchase target in the sample.

  Aliases: The Body Shop

  박진우 (dztg5apj7m) extractionB (s683577b42) reviewAK (4715169a40) review

• A Study on Factors Affecting Customer’s Attitude toward Intention to Purchase Green Products in Bangkok, Thailand.

  2017cited by this paper
• THE ROLE OF CUSTOMER ATTITUDE IN MEDIATING KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT

  2016cited by this paper
• Factors Affecting Green Purchase Behaviour and Future Research Directions

  2015cited by this paper
• GREEN BRAND PERSONALITY AND GREEN PURCHASE INTENTIONS : THE MEDIATION ROLES OF GREEN BRAND ASSOCIATIONS AND GREEN BRAND ATTITUDE 1

  2015cited by this paper
• The influence of environmental knowledge and concern on green purchase intention. The role of attitude as mediating variable.

  2011cited by this paper
• Eating Clean and Green? Investigating Consumer Motivations towards the Purchase of Organic Food

  2010cited by this paper
• Identifying the green consumer: A segmentation study

  2009cited by this paper
• Gender differences in Hong Kong adolescent consumers' green purchasing behavior

  2009cited by this paper
• How materialism affects environmental beliefs, concern, and environmentally responsible behavior

  2008cited by this paper
• Metode Penelitian Pendidikan : Pendekatan Kuantitatif, Kualitatif dan R&D.

  2007cited by this paper
• A hierarchical analysis of the green consciousness of the Egyptian consumer

  2007influential reference
• Beyond ecolabels: what green marketing can learn from conventional marketing

  2007cited by this paper
• Anthropology and consumer research: qualitative insights into green consumer behavior

  2006cited by this paper
• International green marketing: A comparative study of British and Romanian firms

  2005cited by this paper
• Targeting consumers who are willing to pay more for environmentally friendly products

  2001cited by this paper
• WHAT SAMPLE SIZE is "ENOUGH" in INTERNET SURVEY RESEARCH?

  1998cited by this paper
• An introduction to agroforestry.

  1993cited by this paper
• [World population prospects].

  1990cited by this paper

• U.S. Consumer Perceptions of Food and Pork Production Sustainability: A Cluster-Based Audience Segmentation Analysis

  2026cites this paper
• Trust and expertise: How digital immigrants influence sustainable consumer behavior in emerging markets

  2026cites this paper
• Empowering Gen Z With AI : Embody ESG Values and Shaping the Future of Personalized Customer Experience

  2026cites this paper
• Bridging environmental values and market behavior: a cross-nation study of eco-friendly products

  2025cites this paper
• The impact of ecological footprint awareness and environmental concern on green purchasing behavior

  2025cites this paper
• Climate change or attitude change? Traditional leaders and school management at the war front

  2025cites this paper
• Exploring Citizens’ Support for Carbon Taxation Using the Theory of Planned Behavior: Evidence From Iran

  2025cites this paper
• Consumer responsibility and local brand preferences in an emerging market: evidence from Mexico

  2025cites this paper
• Linking Consumption Values to Green Purchase Intention: Evidence from Emerging Economies

  2025cites this paper
• Pathways to Green Purchase: Pro-Environmental Behavior and Concern in Bali Tourism

  2025cites this paper
• The Electric Vehicle (EV) Revolution: How Consumption Values, Consumer Attitudes, and Infrastructure Readiness Influence the Intention to Purchase Electric Vehicles in Malaysia

  2025cites this paper
• Cultural Moderators of Green Product Purchase Intention: An Examination Through the Lens of the Theory of Planned Behavior

  2025cites this paper
• When Doing Good Feels Heavy: The Double-Edged Role of Moral Obligation in Organic Food Choices

  2025cites this paper
• Exploring Consumer Preferences: Organic vs. Non-Organic Body Wash Brands in Malaysia

  2025cites this paper
• Residents’ Willingness to Participate in E-Waste Recycling: Evidence by Theory of Reasoned Action

  2025cites this paper
• Exploring the Impact of Interactive Multimedia E-Books on the Effectiveness of Environmental Learning, Pro-Environmental Attitudes, and Behavioural Intentions Among Primary School Students

  2025cites this paper
• Challenges and Strategic Approaches for Lean Construction Implementation: A Case Study from Malaysia’s Construction Sector

  2025cites this paper
• The Green Purchase Behavior of Young Consumers: The Role of Environmental Knowledge

  2025cites this paper
• The Effect of Environmental Concern and Green Product on Green Purchase Intention with Environmental Knowledge as a Moderating: Conceptual Study on IKEA Indonesia

  2025influential citation
• Green Customer Value, Green Brand Positioning, Environmental Knowledge, Emotional Satisfaction, Government Policies, Affecting Green Purchase Intention; Mediating Attitude Toward Green Brand

  2025influential citation
• Knowledge, Attitude, and Purchase Intention Toward Green Products among Consumers in Selangor, Malaysia

  2025cites this paper
• Reducing Single-Use Plastic Bags to Combat Pollution: Analyzing Drivers and the Role of Environmental Policy Among Chinese Millennials

  2025cites this paper
• How Feminist knowledge affects attitude towards brand femvertising: The mediating effects of authenticity and credibility

  2025cites this paper
• Level of awareness and knowledge of procurement practitioners on green public procurement: a systematic review

  2025cites this paper
• Towards a greener future: nursing students’ climate consciousness and green purchasing intentions

  2025cites this paper
• Green Awareness and Green Purchase Intention: Examining the Mediating Role of Environmental Attitude among University Students in Nepal

  2025cites this paper
• Role of WOM, Green Marketing, Environmental Knowledge on Purchase Intention : Mediated Role of Attitude

  2025cites this paper
• The Relationships between Green Labelling, Social Influence and Green Awareness, and Purchase Intention towards Environmentally Friendly Products

  2025cites this paper
• Exploring the impact of green advertising and the mediating role of consumer awareness on sustainable tourism purchase attitude Albanian case

  2025cites this paper
• Building Trust through ESG: A Study on Consumer Behaviour in Sustainable Fashion

  2025cites this paper
• Green Marketing and Greenwashing Effects on Consumer Purchase of Electric Cars

  2025cites this paper
• Toward a Greener Horizon: Unraveling the Links Among Environmental Awareness, Consumption Values, and Packaging in Consumer Decision Making

  2025influential citation
• Acceptance of the summer fishing moratorium among small-scale fishers in China

  2025cites this paper
• The Influence of Attitude, Subjective Norm, Perceived Behavioral Control, Purchase Intention, and Nutritional Awareness on the Purchase Behavior of Nutritious Food and Beverage Products among Adolescents in Indonesia

  2025cites this paper
• Online shopping for a sustainable future: the mediating role of sustainable purchase intention in consumer decision-making

  2025cites this paper
• Resilience and Vulnerability of Coastal Communities: A Case Study of Tambak Lorok, Semarang-Indonesia in Facing Flood Risks

  2024cites this paper
• Determinants on Green Repurchase Intention Vegan Skincare Products: The Mediation of Attitude Towards Behavior

  2024cites this paper
• Analysis of Green Purchase Intention Factors in Gesits Electric Motors with Environmental Concern as an Intervening Variable

  2024cites this paper
• PERAN GREEN AWARENESS DALAM MEMEDIASI GREEN MARKETING TERHADAP GREEN REPURCHASE INTENTION

  2024cites this paper
• Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis

  2024cites this paper
• The green mindset: how consumers’ attitudes, intentions, and concerns shape their purchase decisions

  2024cites this paper
• The effect of green purchase intention on emerging market consumers’ clothing purchase behaviour in South Africa

  2024cites this paper
• NIAT BELI PRODUK HIJAU DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA DI INDONESIA

  2024cites this paper
• The Influence of Environmental Knowledge, Green Product Knowledge, Green Word of Mouth, Greenwashing, and Green Confusion as Mediator of Green Purchase Intention

  2024cites this paper
• Beyond carbon footprints: the ‘Greta Thunberg Effect’ and tourist hotel preferences

  2024cites this paper
• Exploring the Influence of Environmental Knowledge on Solid Waste Disposal Practices among College Students at a Community College

  2024cites this paper
• Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 12

  2024cites this paper
• The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector

  2024cites this paper
• Greening ambitions: exploring factors influencing university students' intentions for sustainable entrepreneurship

  2024cites this paper
• Antecedents of consumers’ green product purchase intention: an insight from Ethiopia

  2024influential citation
• Assessment of North Delhi People’s Electric Vehicle Purchase Intent through Consumer Behavior and Technology Adoption Theory

  2024cites this paper
• The effects of owner-managers' behavioural patterns on investment decisions among small-scale recycling firms in Tanzania

  2024cites this paper
• Intention to buy biodegradable trash bags: Research on households in Ho Chi Minh City

  2024cites this paper
• Factors Influencing Consumer Decisions in Consuming Environmentally Friendly Plastic Packaging in the Jabodetabek Region

  2024cites this paper
• Driving green purchasing: how knowledge and consciousness shape attitudes and intentions to use plastic bottles in East Java

  2024cites this paper
• Faktor yang Mempengaruhi Perilaku Pembelian Sayuran Organik Studi Kasus pada Konsumen Sayuran Organik di Jabodetabek

  2024cites this paper
• Navigating the new normal: A study on Indonesian travelers' willingness to pay more post-pandemic using the theory of planned behavior

  2024cites this paper
• A Baseline Study of Workaholism, Passion, and Environmental Mastery in the Social Insurance Sector for Military of State-Owned Enterprises (SOEs) in Indonesia

  2024cites this paper
• The Influence of Green Awareness, Environmental Knowledge, Attitudes, And Subjective Norms, On The Purchase Intention Of Tote Bags As Environmentally Friendly Products

  2024influential citation
• Factors Affecting Green Purchase Behavior Among Undergraduate Students: A Conceptual Analysis

  2024influential citation
• Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions

  2024cites this paper
• The Impact of Education on Consumers’ Eco-Friendly Shopping Habits towards Sustainable Purchases: Evidence from Indonesia and Taiwan

  2024cites this paper
• The Influence of Green Marketing Communication and Brand Credibility through the Mediation of Environmental Attitudes and Moderation of Income Levels on Purchasing Decisions of Green Marketing Products in Aceh

  2024cites this paper
• Consumer preference study on electric vehicle as an alternative for carbon emission-free transportation in Indonesia (a proposed study)

  2024cites this paper
• Study on Green Transformation Evolution of Construction Enterprises Based on Dissemination and Complex Network Game

  2024cites this paper
• Effect of environmental knowledge on pro-environmental attitudes and behaviors: a comparative analysis between engineering students and professionals in Ciudad Juárez (Mexico)

  2024cites this paper
• Green products: purchasing intention, attitude and behaviour in the Ecuadorian market

  2024cites this paper
• Exploring the Impact of the Green Marketing Mix on Environmental Attitudes and Purchase Intentions: Moderating Role of Environmental Knowledge in China’s Emerging Markets

  2024cites this paper
• Predicting Green Consumption Behavior in Bali Tourism: Insights from the Theory of Planned Behavior and the Value-AttitudeBehavior Framework

  2024cites this paper
• Intergenerational transmission of environmental knowledge predicts green purchase intention among Filipino adolescents: is role modelling important?

  2024cites this paper
• Can green attitude complement the influence of green marketing on green purchase intention for fast food products?

  2024cites this paper
• Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması

  2024cites this paper
• Pengaruh Green Promotion, Green Brand Knowledge, Dan Attitude Toward Green Product Terhadap Green Purchase Intention Pada Sustainable Fashion Merek “Cotton Ink” Pada Konsumen Generasi Z

  2024cites this paper
• Evaluasi Proses Bisnis Dompet Digital Menggunakan Technology Acceptance Model

  2024cites this paper
• Eco-Revolution on Wheels: Understanding Hybrid Vehicle Uptake in Indonesia via Environmental Concerns and the Knowledge-Attitude-Behavior Model

  2024cites this paper
• Impact of environmental knowledge toward green purchase intention: Attitude as mediator

  2024influential citation
• INVESTIGATING PURCHASE INTENTION FOR GREEN PRODUCTS USING EXTENDED THEORY OF PLANNED BEHAVIOR AND THEORY OF REASONED ACTION: EVIDENCE FROM VIETNAM

  2024cites this paper
• Analisis Pengaruh E-Wom Dalam Membentuk Green Purchase Intention Produk Tupperware Pada Generasi Z

  2024cites this paper
• FACTORS THAT INFLUENCE CONSUMERS' INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS

  2024cites this paper
• Environmental Attitude towards Green Purchasing Behavior in Jakarta

  2023cites this paper
• The 19-Item Environmental Knowledge Test (EKT-19): A short, psychometrically robust measure of environmental knowledge

  2023cites this paper
• A quantitative analysis of factors shaping attitudes toward green products among Cambodian public employees

  2023cites this paper
• Consumer Demographic factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR

  2023cites this paper
• Sustainable Behavior with Respect to Managing E-Wastes: Factors Influencing E-Waste Management among Young Consumers

  2023influential citation
• The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

  2023influential citation
• Pengaruh kepedulian lingkungan dan kesadaran kesehatan terhadap minat beli konsumen pada produk ramah lingkungan

  2023cites this paper
• Value Orientations, Personal Norms, and Public Attitude toward SDGs

  2023cites this paper
• Who Buys Surplus Meals? An Exploratory Survey in Danish Canteens

  2023cites this paper
• Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support

  2023cites this paper
• Nexuses among Green Supply Chain Management, Green Human Capital, Managerial Environmental Knowledge, and Firm Performance: Evidence from a Developing Country

  2023cites this paper
• Environmental Consciousness, Purchase Intention, and Actual Purchase Behavior of Eco-Friendly Products: The Moderating Impact of Situational Context

  2023cites this paper
• Passengers’ Knowledge and Attitudes toward Green Initiatives in Aviation

  2023cites this paper
• A Statistical Approach for Women's In Environmental Knowledge using AI based Machine Learning Model

  2023cites this paper
• Factors influencing customers’ green purchasing intention: evidence from developing country

  2023cites this paper
• Systematic Review of Green Banking Adoption: Following PRISMA Protocols

  2023cites this paper
• Configuration analysis of influencing factors of energy-saving behaviors: From the perspective of consumers’ pro-environmental characteristics and environmentally friendly social atmosphere

  2023cites this paper
• The Influence of Attitude, Subjective Norm, Perceived Behavioral Control and Knowledge Environment on Purchase Intention of Hybrid Cars

  2023cites this paper
• Food delivery platform and food waste: Deciphering the role of promotions, knowledge, and subjective norms among Indonesian generation Z

  2023cites this paper
• PENGARUH GREEN MARKETING MIX TERHADAP PURCHASE INTENTION DENGAN ENVIRONMENTAL KNOWLEDGE SEBAGAI VARIABEL MODERATOR: SURVEI PADA TOKO FURNITURE MODERN

  2023cites this paper
• Biology Teacher Candidates Awareness on Marine Plastic Litter

  2023cites this paper