Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products - Empirical Study from China

Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video presentations for online retailers. This article developed a model for the impacts of video presentations on purchase intention for digital and home appliance products. Four group experiments were designed, and empirical tests were performed. This research found that presenting videos on how to use digital and home appliance products increased purchase intention by raising the information gained by customers. Meanwhile, video tutorial information had insignificant effects related to the knowledge and experience of customers.

• Publication year

  2019

• Venue

  Future Internet

• Publication date

  2019-10-24

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.3390/fi11110224
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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